The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus]
Category: Brand Partnerships
Points: 3.0
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus]
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Cardboard Media
Agency: Yandex Magic Camp / Moscow
Client: Yandex Market
Category: Social Impact
Points: 3.0
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client: AB InBev / Quilmes
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Eat Cute
Agency: DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client: DoorDash
Category: Brand Partnerships
Points: 3.0
Fairy Modmother
Agency: Twitch
Client: Twitch
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Humanizing the LinkedIn Brand
Agency: LinkedIn Creative Studio / San Francisco
Client: LinkedIn
Category: Brand Franchise Creation
Points: 3.0
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Agency: The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York
Client: Kraft Macaroni & Cheese
Category: Brand Partnerships
Points: 3.0
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
New Logo Design
Agency: Amazon / Seattle
Client: Amazon
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Only You
Agency: Spotify In-House / New York + division7 + Hornet + Rock Paper Scissors
Client: Spotify
Category: Customer Experience (CX)
Points: 3.0
Racing in the Life Artois
Agency: draftLine / London + AB INBEV / London
Client: AB InBev / Stella Artois
Category: Intra-preneurship
Points: 3.0
Squarespace In-House Agency
Agency: Squarespace / New York
Client: Squarespace
Category: Brand World Creation
Points: 3.0
This Beach is a Coupon
Agency: Propel, Swoop Airlines In-House Agency
Client: Swoop
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Token of Love
Agency: Verizon Creative Marketing / New York + Chibi Labs / New York
Client: Verizon
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Unboring
Agency: Picsart / San Francisco + Quality Meats Creative / Austin
Client: Picsart
Category: Content Series
Points: 3.0
Underrepresented Communities Campaign
Agency: Creative X Meta + Park Pictures + Game 7
Client: Facebook
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta
Category: Content Series
Points: 3.0
Yiddish for Bagel
Agency: Duolingo / Pittsburgh
Client: Duolingo
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Client:
Meta
Title:
Written By
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand Partnerships
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand Partnerships
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Away
Title:
4th of July New York Times Ad
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Yandex Market
Title:
Cardboard Media
Category:
Social Impact
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
DoorDash
Title:
Eat Cute
Category:
Brand Partnerships
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
LIFULL
Title:
ECOLATE
Category:
Intra-preneurship
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Twitch
Title:
Fairy Modmother
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
LinkedIn
Title:
Humanizing the LinkedIn Brand
Category:
Brand Franchise Creation
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Kraft Macaroni & Cheese
Title:
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Category:
Brand Partnerships
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Amazon
Title:
New Logo Design
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Spotify
Title:
Only You
Category:
Customer Experience (CX)
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
AB InBev / Stella Artois
Title:
Racing in the Life Artois
Category:
Intra-preneurship
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Squarespace
Title:
Squarespace In-House Agency
Category:
Brand World Creation
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Swoop
Title:
This Beach is a Coupon
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Verizon
Title:
Token of Love
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Picsart
Title:
Unboring
Category:
Content Series
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Facebook
Title:
Underrepresented Communities Campaign
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta
Title:
Written By
Category:
Content Series
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0