The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Social Media
Points: 3.0
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health
Category: Craft / Writing
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Craft / Art Direction
Points: 3.0
GRADE SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Craft / Art Direction
Points: 3.0
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative
Category: Print
Points: 3.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Media
Points: 3.0
Vagina Appreciation Day
Agency: McCann / New York
Client: Annovera
Category: Social Media
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Promotional Items
Points: 3.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Experiential / Immersive / Events
Points: 3.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Public Relations
Points: 3.0
Vagina Appreciation Day
Agency: McCann / New York
Client: Annovera
Category: Public Relations
Points: 3.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Public Relations
Points: 3.0
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy
Category: Direct Marketing
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Out of Home
Points: 3.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Public Relations
Points: 3.0
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona
Category: Public Relations
Points: 3.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Social Media
Points: 3.0
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Ballsy Ribbon
Agency: Rethink / Toronto + BC Cancer Foundation
Client: BC Cancer Foundation
Category: Promotional Items
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Design / Packaging
Points: 3.0
Blood Saves Lives
Agency: Joe Public United / Johannesburg
Client: South African National Blood Service (SANBS)
Category: Craft / Art Direction
Points: 3.0
BODY SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Craft / Art Direction
Points: 3.0
CULTURE SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Craft / Art Direction
Points: 3.0
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon
Category: Craft / Writing
Points: 3.0
Faceboobs
Agency: Fenton Stephens / Melbourne + YourBreast
Client: YourBreast
Category: Craft / Art Direction
Points: 3.0
FEET
Agency: mortierbrigade / brussels
Client: Brussels Mobility
Category: Integrated Campaign
Points: 3.0
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury
Category: Out of Home
Points: 3.0
GRADE SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Out of Home
Points: 3.0
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp.
Category: Design / Packaging
Points: 3.0
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha
Category: Direct Marketing
Points: 3.0
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group
Category: Products
Points: 3.0
Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V.
Category: Film
Points: 3.0
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health
Category: Craft / Art Direction
Points: 3.0
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group
Category: Craft / Use of Technology
Points: 3.0
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company
Category: Out of Home
Points: 3.0
Periods For Periods
Agency: Rethink / Toronto + Periods For Periods
Client: Periods For Periods
Category: Social Media
Points: 3.0
Pill-ID
Agency: HEREZIE / Paris + Rehab / London
Client: Pill-ID
Category: Online & Mobile
Points: 3.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico
Category: Products
Points: 3.0
Reviews of Hope
Agency: Toaster / Singapore + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search
Category: Craft / Data-Driven Personalization
Points: 3.0
SEX SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Craft / Art Direction
Points: 3.0
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken
Category: Promotional Items
Points: 3.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Film
Points: 3.0
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR
Category: Experiential / Immersive / Events
Points: 3.0
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Online & Mobile
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Print
Points: 3.0
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client: Tropicana
Category: Promotional Items
Points: 3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
GRADE SHAMING
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Print
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Media
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential / Immersive / Events
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Public Relations
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Public Relations
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Lifebuoy
Title:
Hackwashing
Category:
Direct Marketing
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Out of Home
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Public Relations
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Public Relations
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Social Media
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
BC Cancer Foundation
Title:
Ballsy Ribbon
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Design / Packaging
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
South African National Blood Service (SANBS)
Title:
Blood Saves Lives
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
BODY SHAMING
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
CULTURE SHAMING
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
White Ribbon
Title:
Day After Day
Category:
Craft / Writing
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
IKEA
Title:
Don't sleep on it
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
YourBreast
Title:
Faceboobs
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Brussels Mobility
Title:
FEET
Category:
Integrated Campaign
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Cadbury
Title:
Flags of Generosity
Category:
Out of Home
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
GRADE SHAMING
Category:
Out of Home
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Gradient Beverages Corp.
Title:
Gradient Vodka Soda
Category:
Design / Packaging
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Laisha
Title:
Helpline on The Cover
Category:
Direct Marketing
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Products
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Craft / Use of Technology
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Out of Home
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Periods For Periods
Title:
Periods For Periods
Category:
Social Media
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Pill-ID
Title:
Pill-ID
Category:
Online & Mobile
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SEX SHAMING
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Film
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Experiential / Immersive / Events
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Online & Mobile
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Print
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.0
