The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
License to Deliver
Agency: SMUGGLER + 180 Amsterdam
Client: DHL
Category: Direction / Single
Points: 3.0
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 3.0
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE
Category: Production Design
Points: 3.0
Detectives
Agency: Apple + O Positive / Santa Monica
Client: Apple
Category: Direction / Single
Points: 3.0
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp
Category: Direction / Single
Points: 3.0
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Facebook
Client: Facebook
Category: Direction / Single
Points: 3.0
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Direction / Single
Points: 3.0
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin
Category: Direction / Single
Points: 3.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Direction / Single
Points: 3.0
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken
Category: Direction / Single
Points: 3.0
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client: Mercado Livre (Ebazar)
Category: Direction / Single
Points: 3.0
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Writing / Single
Points: 3.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Direction / Single
Points: 3.0
Born of a Dream
Agency: Scholz & Friends
Client: IWC Schaffhausen
Category: Editing / Series
Points: 3.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Animation / Single
Points: 3.0
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax
Category: Visual Effects / Single
Points: 3.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Casting
Points: 3.0
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc.
Category: Casting
Points: 3.0
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S
Category: Casting
Points: 3.0
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Casting
Points: 3.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp
Category: Writing / Single
Points: 3.0
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Writing / Single
Points: 3.0
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc.
Category: Editing / Single
Points: 3.0
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp
Category: Cinematography / Single
Points: 3.0
Drive 2 Extremes
Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client: Porsche Middle East & Africa
Category: Cinematography / Single
Points: 3.0
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook
Category: Cinematography / Single
Points: 3.0
Our Little World
Agency: Rethink + IKEA + Scouts Honour
Client: IKEA Canada
Category: Cinematography / Single
Points: 3.0
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz
Category: Production Design
Points: 3.0
9x16 Stores
Agency: BBDO / Singapore + Pixel Post
Client: Visa #WhereYouShopMatters
Category: Use of Vertical Video
Points: 3.0
A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company
Category: Casting
Points: 3.0
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple
Category: Writing / Series
Points: 3.0
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland
Client: Dove
Category: Writing / Single
Points: 3.0
Be Who You Are: Italo Ferreira
Agency: Cut+Run / Santa Monica + Lockt
Client: Oakley
Category: Editing / Single
Points: 3.0
Born of a Dream
Agency: Scholz & Friends
Client: IWC Schaffhausen
Category: Cinematography / Series
Points: 3.0
Bring Down the House
Agency: 72andSunny / Los Angeles + Film 47 + Swaybox
Client: National Football League
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Cinematography / Single
Points: 3.0
Chicharron Run
Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client: Ubisoft / Far Cry 6
Category: Animation / Single
Points: 3.0
CTCP
Agency: Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client: Mighty Nice
Category: Animation / Series
Points: 3.0
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon
Category: Direction / Single
Points: 3.0
Day of the Dead
Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México
Client: Doritos
Category: Animation / Single
Points: 3.0
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance
Category: Writing / Series
Points: 3.0
Electricity
Agency: Bipolar Studio / Los Angeles
Client: Porsche
Category: Visual Effects / Single
Points: 3.0
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook
Category: Direction / Single
Points: 3.0
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client: Adobe / Premiere
Category: Visual Effects / Single
Points: 3.0
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna
Category: Production Design
Points: 3.0
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Direction / Single
Points: 3.0
Client:
DHL
Title:
License to Deliver
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Unilever / AXE
Title:
The Walk
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Detectives
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp
Title:
One
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Writing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Editing / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Winamax
Title:
The Lift
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp
Title:
One
Category:
Writing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Writing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Editing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
PENNY
Title:
The Wish
Category:
Editing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp
Title:
One
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
Our Little World
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Visa #WhereYouShopMatters
Title:
9x16 Stores
Category:
Use of Vertical Video
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Eli Lilly & Company
Title:
A Medicine Company
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Writing / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Dove
Title:
As Early As Five
Category:
Writing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
GLAAD
Title:
Back to School: Changes
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Oakley
Title:
Be Who You Are: Italo Ferreira
Category:
Editing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Cinematography / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
National Football League
Title:
Bring Down the House
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Mighty Nice
Title:
CTCP
Category:
Animation / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
White Ribbon
Title:
Day After Day
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Doritos
Title:
Day of the Dead
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Writing / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Porsche
Title:
Electricity
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Adobe / Premiere
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
