The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Dr Pepper Raging Low Produc Launch
Agency: Click Here / Dallas
Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping
Agency: Fallon / Minneapolis
Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome
Agency: McKinney + Silver / Raleigh
Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM Category: Integrated Branding Campaign
Prodigy
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Thirst campaign
Agency: OgilvyInteractive worldwide / New York
Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore
Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign
Agency: Periscope / Minneapolis
Client: MasterCraft Category: Integrated Branding Campaign
Palmer Jarvis DDB
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Recycling Program
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big
Agency: Dentsu / Tokyo
Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING?
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner
Agency: e-Crusade Marketing / Quarry Bay
Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail
Agency: Loducca Publicidade Ltda / São Paulo
Client: Purina Category: Banners / Banner - Single
Secure Method
Agency: Loducca Publicidade Ltda / São Paulo
Client: SCHERING Category: Banners / Banner - Single
Ring the bell
Agency: Neue Digitale / Frankfurt am Main
Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU
Agency: OgilvyOne worldwide / London
Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall"
Agency: OgilvyOne worldwide / Singapore
Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Banners / Banner - Single
Nokia 3200 "Drag"
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Single
Smooth
Agency: OgilvyOne worldwide / Singapore
Client: Unilever - Dove Category: Banners / Banner - Single
Grabber"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Danone Marketing Category: Banners / Banner - Single
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Banners / Banner - Single
Pass The Parcel
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Search Engine
Agency: TBWA\Germany / Berlin
Client: Alzheimer Research Category: Banners / Banner - Single
Blues Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Dinosaur Planet
Agency: itraffic an AGENCY.COM company / New York
Client: Discovery Channel Category: Banners / Banner - Single
ESP/ESPN
Agency: Fusebox, inc / New York
Client: ESPN The Magazine Category: Banners / Banner - Single
Eyes
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Banners / Banner - Single
EKG Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N
Award:
2004 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV Networks
Title:
MTV CD Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04189N
Award:
2004 Interactive Merit Award
Agency:
Click Here / Dallas
Client:
Dr Pepper Raging Cow
Title:
Dr Pepper Raging Low Produc Launch
Category:
Integrated Branding Campaign
Annual ID:
04249N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
The Islands of the Bahamas Ministry of Tourism
Title:
Island Hopping
Category:
Integrated Branding Campaign
Annual ID:
04250N
Award:
2004 Interactive Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Travelocity
Title:
Where's My Gnome
Category:
Integrated Branding Campaign
Annual ID:
04251N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Evil Twin Campaign
Category:
Integrated Branding Campaign
Annual ID:
04252N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003
Category:
Integrated Branding Campaign
Annual ID:
04253N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy
Category:
Integrated Branding Campaign
Annual ID:
04254N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
Sprite
Title:
Thirst campaign
Category:
Integrated Branding Campaign
Annual ID:
04255N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
The Economist
Title:
Viral Brand Campaign
Category:
Integrated Branding Campaign
Annual ID:
04256N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft
Title:
2003 MasterCraft Campaign
Category:
Integrated Branding Campaign
Annual ID:
04257N
Award:
2004 Interactive Merit Award
Agency:
Publicis / London
Client:
Hewlett Packard
Title:
Hype
Category:
Integrated Branding Campaign
Annual ID:
04258N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Wonder
Category:
Integrated Branding Campaign
Annual ID:
04259N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Palmer Jarvis DDB
Category:
Integrated Branding Campaign
Annual ID:
04260N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Recycling Program
Category:
Banners / Banner - Single
Annual ID:
04067N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
FootBag
Category:
Banners / Banner - Single
Annual ID:
04068N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Daihatsu Motor
Title:
A small car carries big
Category:
Banners / Banner - Single
Annual ID:
04069N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Growing Banner
Category:
Banners / Banner - Single
Annual ID:
04070N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Isn't this ANNOYING?
Category:
Banners / Banner - Single
Annual ID:
04071N
Award:
2004 Interactive Merit Award
Agency:
e-Crusade Marketing / Quarry Bay
Client:
Janssen Pharmaceutica
Title:
Dandruff "scratch and win" banner
Category:
Banners / Banner - Single
Annual ID:
04072N
Award:
2004 Interactive Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
Purina
Title:
Tail
Category:
Banners / Banner - Single
Annual ID:
04073N
Award:
2004 Interactive Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
SCHERING
Title:
Secure Method
Category:
Banners / Banner - Single
Annual ID:
04074N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
JK's Tattoo & Piercing
Title:
Ring the bell
Category:
Banners / Banner - Single
Annual ID:
04075N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003 MPU
Category:
Banners / Banner - Single
Annual ID:
04076N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
GlaxoSmithKline
Title:
Scotts Emulsion "Tall"
Category:
Banners / Banner - Single
Annual ID:
04077N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Washing Machine
Category:
Banners / Banner - Single
Annual ID:
04078N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Nokia 3200 "Drag"
Category:
Banners / Banner - Single
Annual ID:
04079N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Unilever - Dove
Title:
Smooth
Category:
Banners / Banner - Single
Annual ID:
04080N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Danone Marketing
Title:
Grabber"
Category:
Banners / Banner - Single
Annual ID:
04081N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Banners / Banner - Single
Annual ID:
04082N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom NZ
Title:
Pass The Parcel
Category:
Banners / Banner - Single
Annual ID:
04083N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Jama
Category:
Banners / Banner - Single
Annual ID:
04084N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Germany / Berlin
Client:
Alzheimer Research
Title:
Search Engine
Category:
Banners / Banner - Single
Annual ID:
04085N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BMO Investorline
Title:
Golf
Category:
Banners / Banner - Single
Annual ID:
04086N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Blues Banner"
Category:
Banners / Banner - Single
Annual ID:
04087N
Award:
2004 Interactive Merit Award
Agency:
itraffic an AGENCY.COM company / New York
Client:
Discovery Channel
Title:
Dinosaur Planet
Category:
Banners / Banner - Single
Annual ID:
04093N
Award:
2004 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Cabriolet
Category:
Banners / Banner - Single
Annual ID:
04106N
Award:
2004 Interactive Merit Award
Agency:
Fusebox, inc / New York
Client:
ESPN The Magazine
Title:
ESP/ESPN
Category:
Banners / Banner - Single
Annual ID:
04109N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / São Paulo
Client:
IBM
Title:
Eyes
Category:
Banners / Banner - Single
Annual ID:
04115N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
EKG Banner"
Category:
Banners / Banner - Single
Annual ID:
04121N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Is This You
Category:
Beyond the Banner
Annual ID:
04102N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Nikebeautiful
Category:
Beyond the Banner
Annual ID:
04103N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Presto
Category:
Beyond the Banner
Annual ID:
04104N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Something
Category:
Beyond the Banner
Annual ID:
04105N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Annual ID:
04107N
