The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Viral and Email / Promotional Advertising
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Bob, Wife, People
Agency: Goodby, Silverstein & Partners / San Francisco
Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana Category: Package Design / Single
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Brand Gaming / Business to Consumer
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Radio / Single
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Infiniti Interactive Mirrors
Agency: Mindflood / Santa Ana
Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising