The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Branded Content
Coke.com
Agency: AKQA / London
Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada
Agency: DoubleYou / Barcelona
Client: Cacique Rum Category: Web Sites / Business to Consumer
Rethink Fone
Agency: DraftFCB Toronto / Toronto
Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree
Agency: DraftFCB Toronto / Toronto
Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets
Agency: Farfar / Stockholm
Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM
Agency: Forsman & Bodenfors / Gothenburg
Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer
Absolut Lomo
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl Category: Web Sites / Business to Consumer
Absolut Search
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt Category: Web Sites / Business to Consumer
Levi Strauss Japan 2006 Fall & Winter Collection
Agency: IMG SRC, Inc. / Tokyo
Client: Levi Strauss Japan K.K. Category: Web Sites / Business to Consumer
adidas Y-3 Reflections
Agency: NEUE DIGITALE GmbH / Frankfurt am Main
Client: adidas Group Category: Web Sites / Business to Consumer
G'zOne LAB TRILOGY
Agency: PYRAMID FILM INC. / Tokyo
Client: CASIO COMPUTER CO.,LTD. Category: Web Sites / Business to Consumer
Where are you learning English?
Agency: Rethink / Vancouver
Client: Canadian College of English Language Category: Web Sites / Business to Consumer
Yaris Web Site
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Web Sites / Business to Consumer
Experience Old Spice
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Web Sites / Business to Consumer
Diesel.com
Agency: Wysiwyg Comunicación Interactiva / Madrid
Client: Diesel Category: Web Sites / Business to Consumer
Red out of White
Agency: Lean Mean Fighting Machine / London
Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Hope Spreads Faster Than AIDS
Agency: AKQA / Washington
Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM
Agency: ARC Worldwide Singapore / Leo Burnett / Singapore
Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC
Agency: Cactus Marketing Communications / Denver
Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You?
Agency: Firstborn / New York
Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge
Agency: juxt interactive / newport beach
Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
Here, you are allowed to touch
Agency: OgilvyInteractive / Madrid
Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
metamorphosis
Agency: OgilvyInteractive / Madrid
Client: Telefonica Category: Banners - Fixed Space / Business to Business - Single
Sprite LOST Experience
Agency: AKQA / San Francisco
Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story
Agency: AKQA / San Francisco
Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def
Agency: Atmosphere BBDO / New York
Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer