The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Typography in Design / Campaign
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Collateral / P.O.P and In-store - Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Other Branded Entertainment /
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Single
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Craft / Sound Design
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Music
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / E-Commerce
Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single
A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Television - Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Broadcast Design / Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Radio / Campaign
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings