The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
LOADING
Agency: Y&R Colombia / Bogota
Client: GOODYEAR Category: Banners & Interactive Advertising / Page Take-Over Banners
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
The Local's Guide
Agency: Akestam Holst / Stockholm
Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Gravity
Agency: B-Reel / New York
Client: Warner Brothers Pictures Category: Websites / Publications & Media
Explore the 80's
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Publications & Media
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Event or Live Webcast - Single
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Event or Live Webcast - Single
The Living Piano
Agency: Lowe Roche / Toronto
Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
#virtualpride
Agency: M&C Saatchi / New York
Client: Heritage of Pride Category: Online Films & Video / Event or Live Webcast - Single
Tweet-to-Runway Live Event
Agency: mono / Minneapolis
Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes Category: Craft / Sound Design
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Brand Transformation / Single
A Better Island Vacation
Agency: Ogilvy / New York
Client: British Airways and VisitBritain Category: Brand Transformation / Single
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan Category: Banners & Interactive Advertising / Environmental/Experiential - Single
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
GOODYEAR
Title:
LOADING
Category:
Banners & Interactive Advertising / Page Take-Over Banners
Annual ID:
141284N
Award:
2014 Interactive Merit Award
Agency:
GPY&R / Brisbane
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140464N
Award:
2014 Interactive Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140491N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Annual ID:
140792N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Perrier
Title:
Secret Place
Category:
Websites / Food & Drinks
Annual ID:
140991N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Websites / Food & Drinks
Annual ID:
141070N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Annual ID:
141303N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Arlanda Aiport
Title:
The Local's Guide
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140048N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Warner Brothers Pictures
Title:
Gravity
Category:
Websites / Publications & Media
Annual ID:
140091N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Explore the 80's
Category:
Websites / Publications & Media
Annual ID:
140851N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N
Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe
Title:
Photoshop Live-Street Retouch Prank
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140032N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140212N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140762N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi / New York
Client:
Heritage of Pride
Title:
#virtualpride
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140765N
Award:
2014 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Target Grocery
Title:
Tweet-to-Runway Live Event
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140826N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Annual ID:
140031N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Sound Design
Annual ID:
140968N
Award:
2014 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Intel
Title:
Intelligent Sounds
Category:
Craft / Sound Design
Annual ID:
141212N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Annual ID:
140127N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways and VisitBritain
Title:
A Better Island Vacation
Category:
Brand Transformation / Single
Annual ID:
140972N
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N
Award:
2014 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140789N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140018N
Award:
2014 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140541N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Tables You Need To Hear
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140888N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140992N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140993N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Ultimate Game Day Changetable
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141005N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141095N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Versa Note Amazon Partnership
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141165N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141239N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140654N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Doc Pemberton Twitter
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141276N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140199N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140289N
Award:
2014 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140482N
Award:
2014 Interactive Merit Award
Agency:
JWT / Beijing
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140608N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140667N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140796N
