The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast

Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing

Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure

Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes

The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign

Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing

Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces

LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces

HIBIKI GLASS Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations

Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / User Generated Content

Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series

Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign

Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand

Brady Bunch Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single

Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign

iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure

Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories

Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated

Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single

TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series

Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming

Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms

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Title

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Annual ID

Award: 2015 Interactive Gold Pencil

Agency: Wieden+Kennedy / London

Client: Honda

Title: The Other Side

Category: Websites / Automotive Products & Services

Annual ID: 151180A

Award: 2015 Film Gold Pencil

Agency: Publicis London / London

Client: The Pilion Trust

Title: Fuck the Poor

Category: Public Service - Video / Non-Broadcast

Annual ID: 150941A

Award: 2015 Film Gold Pencil

Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland

Client: Old Spice

Title: Robot Campaign

Category: Consumer Television / :30 / :25 - Campaign

Annual ID: 151178A

Award: 2015 Mobile Gold Pencil

Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Client: Optus

Title: Cleverbuoy

Category: Use of Technology / Location-Based Services or Proximity Marketing

Annual ID: 150722A

Award: 2015 Direct Gold Pencil

Agency: F/Nazca Saatchi & Saatchi / São Paulo

Client: Leica Gallery São Paulo

Title: Soundlab Box

Category: Direct Marketing / Dimensional Mailing

Annual ID: 150400A

Award: 2015 Intellectual Property Gold Pencil

Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client: Baidu Online Network Technology (Beijing) Co., Ltd.

Title: Baidu Kuaisou

Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID: 150084A

Award: 2015 Print & Outdoor Gold Pencil

Agency: Akestam Holst / Stockholm

Client: Apotek Hjartat

Title: Blowing in The Wind

Category: Innovation in Outdoor / Single

Annual ID: 150036A

Award: 2015 Film Gold Pencil

Agency: F/Nazca Saatchi & Saatchi / São Paulo

Client: Leica Gallery São Paulo

Title: 100

Category: Cinema Advertising / Long Form - Over :90 - Single

Annual ID: 150399A

Award: 2015 Mobile Gold Pencil

Award:
2015 Interactive Gold Pencil

Agency:
Wieden+Kennedy / London

Client:
Honda

Title:
The Other Side

Category:
Websites / Automotive Products & Services

Annual ID:
151180A

Award:
2015 Film Gold Pencil

Agency:
Publicis London / London

Client:
The Pilion Trust

Title:
Fuck the Poor

Category:
Public Service - Video / Non-Broadcast

Annual ID:
150941A

Award:
2015 Film Gold Pencil

Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland

Client:
Old Spice

Title:
Robot Campaign

Category:
Consumer Television / :30 / :25 - Campaign

Annual ID:
151178A

Award:
2015 Mobile Gold Pencil

Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Client:
Optus

Title:
Cleverbuoy

Category:
Use of Technology / Location-Based Services or Proximity Marketing

Annual ID:
150722A

Award:
2015 Direct Gold Pencil

Agency:
F/Nazca Saatchi & Saatchi / São Paulo

Client:
Leica Gallery São Paulo

Title:
Soundlab Box

Category:
Direct Marketing / Dimensional Mailing

Annual ID:
150400A

Award:
2015 Intellectual Property Gold Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client:
Baidu Online Network Technology (Beijing) Co., Ltd.

Title:
Baidu Kuaisou

Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID:
150084A

Award:
2015 Print & Outdoor Gold Pencil

Agency:
Akestam Holst / Stockholm

Client:
Apotek Hjartat

Title:
Blowing in The Wind

Category:
Innovation in Outdoor / Single

Annual ID:
150036A

Award:
2015 Film Gold Pencil

Agency:
F/Nazca Saatchi & Saatchi / São Paulo

Client:
Leica Gallery São Paulo

Title:
100

Category:
Cinema Advertising / Long Form - Over :90 - Single

Annual ID:
150399A

Award:
2015 Mobile Gold Pencil

Agency:
The Cyranos//McCann / Barcelona

Client:
Teatreneu

Title:
Pay Per Laugh

Category:
Mobile Applications / Media, Entertainment & Leisure

Annual ID:
151107A

Award:
2015 Print & Outdoor Gold Pencil

Agency:
adamandeveDDB / London

Client:
Harvey Nichols

Title:
Shoe

Category:
Newspaper / Small Space Print - Single

Annual ID:
150023A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing

Category:
Online Films & Video / Short Form - Series / Episodes

Annual ID:
151054A

Award:
2015 Film Gold Pencil

Agency:
The Martin Agency / Richmond

Client:
GEICO

Title:
Unskippable

Category:
Online Films & Video / Short Form - Series / Episodes

Annual ID:
151126A

Award:
2015 Social Media Gold Pencil

Agency:
Memac Ogilvy / Dubai

Client:
UN Women

Title:
The Autocomplete Truth Breaks All Barriers

Category:
Social Media / Branded Social Campaign

Annual ID:
150777A

Award:
2015 Branded Entertainment Gold Pencil

Agency:
LOGAN / Los Angeles, CA