The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Community Building
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Single or Campaign
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Innovation in Print & Outdoor / Ambient Media
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Ambient / Immersive / Installations
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Installations
Made By Google
Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York
Client: Google Category: Mobile Advertising
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Mobile Advertising
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Cinema Advertising
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Online / Long Form - Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Print / Flat & Dimensional
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Innovation in Radio
Girls of Paradise
Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy
Client: Mouvement du Nid Category: Innovation in Radio
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Social Media
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Film / Online
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation in Film / Online
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO
Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK
Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Media Relations
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
Bud Light
Agency: jones knowles ritchie / New York
Client: Bud Light Category: Branding / Rebranding
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Brand Transformation
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Craft / Writing - Single
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Online / Short Form - Single
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Online / Short Form - Single
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Social Engagement / Community Building
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Motion Graphics / Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single
A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York + National Geographic / Washington D.C.
Client: National Geographic Category: Websites
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Public Relations
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Innovation in Public Relations
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration