The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Publishing / Magazine - Campaign
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica
Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Cinema Advertising
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Cinema Advertising
Shared Skin Initiative
Agency: Shackleton / Barcelona
Client: Almirall Category: Internal Communications
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital Product
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Experiential / Virtual Reality (VR)
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights Category: Online Advertising / Banners
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa Category: Craft / Writing - Single
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Web / User Experience
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Installations
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Publishing / Newspaper - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Publishing / Newspaper - Single
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google Category: Motion Graphics / Series
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
The Reversed Trailer
Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo
Client: Volkswagen Category: Ambient / Live Events
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Storytelling
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Branding / Integrated Online