The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Installations
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation Category: Innovation in Mobile
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google Category: Motion Graphics / Series
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo
Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Experiential / Events & Competitions
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Experiential / Live Events
Escobar Frequency
Agency: AKQA / São Paulo
Client: Netflix Category: Online / Brand or Product Integration into Storyline
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
Ahlan Bear
Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services Category: Integrated Digital & Physical Product
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Craft - Direction / Direction - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Digital / Game Design
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Data Visualization / Dynamic
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Storytelling
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client: Project Rock Category: Influencer Marketing / Single Channel
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel Category: Use of Technology
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Events & Experiential
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Annual ID:
OS_SM17032S
Award:
2017 Direct Marketing Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17010S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17011S
Award:
2017 Public Relations Silver Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Community Building
Annual ID:
OS_PR17011S
Award:
2017 Public Relations Silver Pencil
Agency:
Leo Burnett / Mumbai
Client:
OLX
Title:
REUNITING MEMORIES FROM 1947
Category:
Community Building
Annual ID:
OS_PR17012S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17009S
Award:
2017 Mobile Silver Pencil
Agency:
Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Mobile
Annual ID:
OS_MO17030S
Award:
2017 Design Silver Pencil
Agency:
Droga5 / New York + Google / Mountain View
Client:
Google
Title:
Made By Google
Category:
Motion Graphics / Series
Annual ID:
OS_DE17062S
Award:
2017 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17080S
Award:
2017 Design Silver Pencil
Agency:
Toppan Printing Co.,Ltd. / Tokyo
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17081S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17046S
Award:
2017 Interactive Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17032S
Award:
2017 Interactive Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17033S
Award:
2017 UX / UI Silver Pencil
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Annual ID:
OS_UX17010S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17006S
Award:
2017 Cross-Platform Silver Pencil
Agency:
FCB / Chicago
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17002S
Award:
2017 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17024S
Award:
2017 Public Relations Silver Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Reputation Management
Annual ID:
OS_PR17020S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Annual ID:
OS_BE17028S
Award:
2017 Radio Silver Pencil
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Annual ID:
OS_RA17008S
Award:
2017 Mobile Silver Pencil
Agency:
Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_MO17027S
Award:
2017 Intellectual Property Silver Pencil
Agency:
Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client:
COSTI Immigrant Services
Title:
Ahlan Bear
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17011S
Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17012S
Award:
2017 Interactive Silver Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17027S
Award:
2017 Interactive Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17028S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17003S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17004S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Annual ID:
OS_CP17021S
Award:
2017 Cross-Platform Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Annual ID:
OS_CP17022S
Award:
2017 UX / UI Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17018S
Award:
2017 Design Silver Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Digital / Game Design
Annual ID:
OS_DE17048S
Award:
2017 Design Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17046S
Award:
2017 Responsive Environments Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Storytelling
Annual ID:
OS_RE17009S
Award:
2017 Mobile Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17023S
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client:
Project Rock
Title:
Rock Clock
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17002S
Award:
2017 Mobile Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Annual ID:
OS_MO17005S
Award:
2017 Film Silver Pencil
Agency:
The Martin Agency / Richmond + RadicalMedia / New York
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Annual ID:
OS_FI17002S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17049S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17016S
Award:
2017 Mobile Silver Pencil
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Annual ID:
OS_MO17013S
Award:
2017 Mobile Silver Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Annual ID:
OS_MO17014S
Award:
2017 Direct Marketing Silver Pencil
Agency:
J. Walter Thompson / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Annual ID:
OS_DI17042S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Annual ID:
OS_DI17043S
Award:
2017 Mobile Silver Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17019S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17043S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17024S
Award:
2017 Design Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17087S
Award:
2017 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_IN17002S
Award:
2017 Public Relations Silver Pencil
Agency:
DigitasLBi / Chicago + Ketchum / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Annual ID:
OS_PR17007S
Award:
2017 Public Relations Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Annual ID:
OS_PR17008S
