The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Film / Online
Obscene Gap
Agency: MCcANN SPAIN / MADRID
Client: IB Women Foundation Category: Location-Specific Video
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Location-Specific Video
PS VR "Skyrim"
Agency: BBH / New York + Hungry Man / Los Angeles
Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
Fit — Hulu
Agency: RPA / Santa Monica + Park Pictures / New York
Client: American Honda Motor Co., Inc Category: Online Films & Video / Pre-Roll Video - Single
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
Stop Downloadkill
Agency: Cheil Worldwide / Seoul
Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Under 100K Budget
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Gas Station
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Cinema Advertising
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Cinema Advertising
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Cinema Advertising
Intensity
Agency: McCann Worldgroup India / Mumbai
Client: Jagran Prakashan Category: Cinema Advertising
Dream Makers
Agency: Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London
Client: Honda Category: Cinema Advertising
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery Category: Television / Short Form - Single
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace Category: Television / Short Form - Single
Razor
Agency: lg2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC Category: Television / Short Form - Single
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light Category: Television / Short Form - Single
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Award:
2018 Film Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Annual ID:
OS_FI18169M
Award:
2018 Film Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Innovation in Film / Online
Annual ID:
OS_FI18170M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Annual ID:
OS_FI18171M
Award:
2018 Film Merit Award
Agency:
MCcANN SPAIN / MADRID
Client:
IB Women Foundation
Title:
Obscene Gap
Category:
Location-Specific Video
Annual ID:
OS_FI18159M
Award:
2018 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Location-Specific Video
Annual ID:
OS_FI18160M
Award:
2018 Film Merit Award
Agency:
BBH / New York + Hungry Man / Los Angeles
Client:
PlayStation
Title:
PS VR "Skyrim"
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18154M
Award:
2018 Film Merit Award
Agency:
RPA / Santa Monica + Park Pictures / New York
Client:
American Honda Motor Co., Inc
Title:
Fit — Hulu
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18155M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Annual ID:
OS_FI18161M
Award:
2018 Film Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Busan Metropolitan Police Agency
Title:
Stop Downloadkill
Category:
Under 100K Budget
Annual ID:
OS_FI18162M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Annual ID:
OS_FI18163M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Under 100K Budget
Annual ID:
OS_FI18164M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Gas Station
Category:
Under 100K Budget
Annual ID:
OS_FI18165M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
Reassemble!
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18148M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18149M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18150M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Cinema Advertising
Annual ID:
OS_FI18105M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Cinema Advertising
Annual ID:
OS_FI18106M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Cinema Advertising
Annual ID:
OS_FI18107M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Cinema Advertising
Annual ID:
OS_FI18108M
Award:
2018 Film Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Jagran Prakashan
Title:
Intensity
Category:
Cinema Advertising
Annual ID:
OS_FI18109M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London
Client:
Honda
Title:
Dream Makers
Category:
Cinema Advertising
Annual ID:
OS_FI18110M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Outsider / London + The Mill / London
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18052M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + biscuit filmworks / Los Angeles
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Annual ID:
OS_FI18053M
Award:
2018 Film Merit Award
Agency:
BMF / Sydney + The Sweet Shop / Sydney
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Annual ID:
OS_FI18054M
Award:
2018 Film Merit Award
Agency:
dummy. / Venice + The Outsider / London + AMV BBDO / London
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Annual ID:
OS_FI18055M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Annual ID:
OS_FI18056M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Annual ID:
OS_FI18057M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Annual ID:
OS_FI18058M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Annual ID:
OS_FI18059M
Award:
2018 Film Merit Award
Agency:
lg2 / Quebec City
Client:
La Societe de l'assurance automobile du Quebec
Title:
Razor
Category:
Television / Short Form - Single
Annual ID:
OS_FI18060M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Annual ID:
OS_FI18061M
Award:
2018 Film Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Annual ID:
OS_FI18062M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Annual ID:
OS_FI18063M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18064M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Annual ID:
OS_FI18065M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Annual ID:
OS_FI18066M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18067M
Award:
2018 Film Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Annual ID:
OS_FI18068M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Annual ID:
OS_FI18069M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Annual ID:
OS_FI18070M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Annual ID:
OS_FI18071M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Annual ID:
OS_FI18072M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18103M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18104M
Award:
2018 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18111M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18112M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18113M
Award:
2018 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18073M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Smith&Jones
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18074M
Award:
2018 Film Merit Award
Agency:
FoxP2 / Cape Town + Patriot / Cape Town
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18075M
