The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad Agency: Reform School / NY + Los Angeles + Party NY / New York Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48 Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Feed the Good Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Baggage Handlers Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing
Fly Your Own Way Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Wok Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt" Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Share Honesty Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: FundaciĆ³ Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15 Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
More Than Brains Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Crisper TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign Agency: BBDO / New York Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right? Agency: Droga5 / New York Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign Agency: Publicis Communications Schweiz AG / Zurich Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer - Television / 30 Second - Campaign
JW Theaterproductions Agency: J. Walter Thompson / Amsterdam Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project Agency: Solve / Minneapolis Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
The Walking Dead "Shadows" Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY Client: AMC Category: Craft - Cinematography / Cinematography
Memories Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography

2016 Film Merit Award

Publicis Italy / Milan

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

FI16213M

2016 Film Merit Award

Reform School / NY + Los Angeles + Party NY / New York

MTV Networks

White Squad

CSR - Television / Television (Any Length) - Single

FI16214M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16168M

2016 Film Merit Award

BBH / London + Mill+ / London + The Mill / London + String & Tins / London

Audi

Birth

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16169M

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Film Merit Award

Barton F. Graf / New York

Supercell

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48

Consumer - Online Films & Video / User Generated Content

FI16212M

2016 Film Merit Award

BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne

Mars Petcare / Pedigree

Feed the Good

Consumer - Television / Commercials of Varying Length - Campaign

FI16154M

2016 Film Merit Award

JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague

Samdex

Baggage Handlers

Consumer - Television / Commercials of Varying Length - Campaign

FI16155M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

FI16252M

2016 Film Merit Award

BBDO / New York

Foot Locker

Fly Your Own Way

Craft - Writing / Writing

FI16253M

2016 Film Merit Award

Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney

Heineken Asia Pacific/Tiger Beer

Wok

Craft - Writing / Writing

FI16254M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Writing / Writing

FI16255M

2016 Film Merit Award

Grey Germany / Duesseldorf + Grey / Duesseldorf

Procter & Gamble

Lenor "Odes to Clothes - Skirt"

Craft - Writing / Writing

FI16256M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Writing / Writing

FI16257M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO

Center for Science in the Public Interest

Share Honesty

Non-Profit - Online Films & Video / Online Films & Video

FI16233M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Lumenati / Denver, CO

Center for Science in the Public Interest

Change the Tune

Non-Profit - Online Films & Video / Online Films & Video

FI16234M

2016 Film Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Online Films & Video / Online Films & Video

FI16235M

2016 Film Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Non-Profit - Online Films & Video / Online Films & Video

FI16236M

2016 Film Merit Award

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Online Films & Video / Online Films & Video

FI16237M

2016 Film Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Online Films & Video / Online Films & Video

FI16238M

2016 Film Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Online Films & Video / Online Films & Video

FI16239M

2016 Film Merit Award

The Cyranos // McCann / Barcelona

FundaciĆ³ Arrels

Youtube Arrels

Non-Profit - Online Films & Video / Online Films & Video

FI16240M

2016 Film Merit Award

Barton F Graf / New York + Smith & Jones / London

Scotts Miracle-Gro

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15

Consumer - Television / 20 Second & Under - Campaign

FI16141M

2016 Film Merit Award

BMF / Sydney + Rabbit Content / Sydney

ALDI Australia

Like Brands. Only Cheaper I

Consumer - Television / 20 Second & Under - Campaign

FI16142M

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Film Merit Award

180LA / Santa Monica + The Corner Shop / Santa Monica

University of Phoenix

More Than Brains

Craft - Music / Sound / Music / Sound

FI16273M

2016 Film Merit Award

Google Android / New York + Droga5 / New York + The Mill / New York

Google Android

Friends Forever

Craft - Music / Sound / Music / Sound

FI16274M

2016 Film Merit Award

Factory / London + RPA / LA + Reset Content / LA

Honda

Paper

Craft - Music / Sound / Music / Sound

FI16275M

2016 Film Merit Award

FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney

University of Western Sydney

Deng Adut

Craft - Music / Sound / Music / Sound

FI16276M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Film Merit Award

BBDO / New York

Mars Chocolate North America / Snickers Crispers

Crisper TV Campaign

Consumer - Television / 30 Second - Campaign

FI16130M

2016 Film Merit Award

BBDO / New York

Priceline.com

Priceline TV Campaign

Consumer - Television / 30 Second - Campaign

FI16131M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go

Consumer - Television / 30 Second - Campaign

FI16132M

2016 Film Merit Award

Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles

JBL

Epic Cord Fail

Consumer - Television / 30 Second - Campaign

FI16133M

2016 Film Merit Award

Droga5 / New York

Scion

Weird, Right?

Consumer - Television / 30 Second - Campaign

FI16134M

2016 Film Merit Award

McCann / New York

New York Lottery

Way Better Rich Person TV Campaign

Consumer - Television / 30 Second - Campaign

FI16135M

2016 Film Merit Award

Publicis Communications Schweiz AG / Zurich

UBS

UBS Retirement Campaign

Consumer - Television / 30 Second - Campaign

FI16136M

2016 Film Merit Award

Wieden+Kennedy / New York

ESPN

Santa Suits Up

Consumer - Television / 30 Second - Campaign

FI16137M

2016 Film Merit Award

J. Walter Thompson / Amsterdam

J. Walter Thompson Amsterdam

JW Theaterproductions

Consumer - Online Films & Video / Self-Promotion - Single

FI16209M

2016 Film Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Online Films & Video / Self-Promotion - Single

FI16210M

2016 Film Merit Award

Solve / Minneapolis

Solve

The Blank Video Project

Consumer - Online Films & Video / Self-Promotion - Single

FI16211M

2016 Film Merit Award

Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY

AMC

The Walking Dead "Shadows"

Craft - Cinematography / Cinematography

FI16258M

2016 Film Merit Award

DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London

Maille

Memories

Craft - Cinematography / Cinematography

FI16259M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Cinematography / Cinematography

FI16260M

2016 Film Merit Award

Leo Burnett Germany / Frankfurt

Dunlop Tires

One Second

Craft - Cinematography / Cinematography

FI16261M

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