The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Out of Home / Billboards & Transit
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out of Home / Billboards & Transit
Images for Inclusion
Agency: VMLY&R / New York + Special Olympics / Washington, D.C.
Client: Special Olympics Category: Out of Home / Billboards & Transit
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle
Agency: Project Meddle / Brooklyn
Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Direct Marketing
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Physical Items
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Physical Items
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Physical Items
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Physical Items
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Physical Items
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura Category: Craft / Use of Digital Technology
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Use of Digital Technology
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Craft / Use of Digital Technology
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Craft / Use of Digital Technology
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Out of Home / P.O.P. & In-Store
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19064M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19065M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19066M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19067M
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Direct Marketing Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Annual ID:
OS_DI19103M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Annual ID:
OS_DI19104M
Award:
2019 Direct Marketing Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19052M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19053M
Award:
2019 Direct Marketing Merit Award
Agency:
VMLY&R / New York + Special Olympics / Washington, D.C.
Client:
Special Olympics
Title:
Images for Inclusion
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19054M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19110M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19111M
Award:
2019 Direct Marketing Merit Award
Agency:
Project Meddle / Brooklyn
Client:
Rock On Go Wild
Title:
Project Meddle
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19112M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19113M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19083M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19084M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19085M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19086M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19087M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19088M
Award:
2019 Direct Marketing Merit Award
Agency:
HOY / Buenos Aires
Client:
DDL&Co
Title:
Evita, Equality Bill
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19089M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19090M
Award:
2019 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19091M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19092M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19093M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19094M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19095M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19096M
Award:
2019 Direct Marketing Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19097M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Physical Items
Annual ID:
OS_DI19041M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Annual ID:
OS_DI19042M
Award:
2019 Direct Marketing Merit Award
Agency:
Africa / Sao Paulo
Client:
ESPN/espnW
Title:
Inequality Balls
Category:
Physical Items
Annual ID:
OS_DI19043M
Award:
2019 Direct Marketing Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Physical Items
Annual ID:
OS_DI19044M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Items
Annual ID:
OS_DI19045M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Annual ID:
OS_DI19046M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Annual ID:
OS_DI19047M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Tokyo
Client:
Shiseido
Title:
My Crayon Project
Category:
Physical Items
Annual ID:
OS_DI19048M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Physical Items
Annual ID:
OS_DI19049M
Award:
2019 Direct Marketing Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client:
Acura
Title:
ILX Total Control
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19105M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19106M
Award:
2019 Direct Marketing Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19107M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19108M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19109M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19050M
Award:
2019 Direct Marketing Merit Award
Agency:
DUKE / Cape Town
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19051M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19072M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19073M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19074M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19075M
