The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Varying Length Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
Karen
Agency: BBDO / New York
Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
#WouldYouHireTrump
Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Reflection
Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai
Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film
Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago
Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Shhhhh
Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg
Client: Datsun South Africa Category: Low Budget / Under 50K Budget
JEEP ICONOGRAPHY
Agency: Wunderman Thompson / India
Client: CELICA JEEP Category: Low Budget / Under 50K Budget
Living the High Life at Home
Agency: adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client: Miller High Life Category: Innovation & Transformation / Innovation in Lockdown
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia
Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Grounded
Agency: SMUGGLER + Droga5 / New York
Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Lockdown
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok Category: Innovation & Transformation / Innovation in Lockdown
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower
Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing
Agency: Grey / New York
Client: States United Category: Online Films & Video / Long Form - Single
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell
Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway
Category:
Online Films & Video / Varying Length Series
Annual ID:
OS_FI21_115M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_135M
Award:
2021 Film Merit Award
Agency:
Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_043M
Award:
2021 Film Merit Award
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_044M
Award:
2021 Film Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_045M
Award:
2021 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_046M
Award:
2021 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America: M&M's
Title:
Karen
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_074M
Award:
2021 Film Merit Award
Agency:
BBDO / New York + O Positive
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_075M
Award:
2021 Film Merit Award
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_076M
Award:
2021 Film Merit Award
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_077M
Award:
2021 Film Merit Award
Agency:
American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client:
Win America Back PAC
Title:
#WouldYouHireTrump
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_119M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_120M
Award:
2021 Film Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_121M
Award:
2021 Film Merit Award
Agency:
lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client:
Société de sauvetage / Lifesaving Society
Title:
Reflection
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_122M
Award:
2021 Film Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_123M
Award:
2021 Film Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_124M
Award:
2021 Film Merit Award
Agency:
Quality Meats / Chicago + The BMP Film Co. / Chicago
Client:
The Wieners Circle
Title:
"We're Here For You" Film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_125M
Award:
2021 Film Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg
Client:
Datsun South Africa
Title:
Shhhhh
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_126M
Award:
2021 Film Merit Award
Agency:
Wunderman Thompson / India
Client:
CELICA JEEP
Title:
JEEP ICONOGRAPHY
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_127M
Award:
2021 Film Merit Award
Agency:
adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client:
Miller High Life
Title:
Living the High Life at Home
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_136M
Award:
2021 Film Merit Award
Agency:
AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_137M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_138M
Award:
2021 Film Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_139M
Award:
2021 Film Merit Award
Agency:
Iconoclast / London + Publicis • Poke / London + Dacia
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_140M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_141M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_142M
Award:
2021 Film Merit Award
Agency:
SMUGGLER + Droga5 / New York
Client:
Sing Street
Title:
Grounded
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_143M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_144M
Award:
2021 Film Merit Award
Agency:
TikTok / Los Angeles + Known / New York
Client:
TikTok
Title:
#ItStartsOnTikTok
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_145M
Award:
2021 Film Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking Covid-19
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_146M
Award:
2021 Film Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_079M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_080M
Award:
2021 Film Merit Award
Agency:
Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client:
Facebook App
Title:
Black Makes a Way
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_081M
Award:
2021 Film Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_082M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_083M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_084M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Hennessy / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School Documentary
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_085M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_086M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client:
Volvo Trucks
Title:
The Tower
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_087M
Award:
2021 Film Merit Award
Agency:
GIGIL / Manila + Arcade / Manila
Client:
RC Cola
Title:
Family
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_088M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_089M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_090M
Award:
2021 Film Merit Award
Agency:
Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_091M
Award:
2021 Film Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_092M
Award:
2021 Film Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever / Dove
Title:
It's On Us
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_093M
Award:
2021 Film Merit Award
Agency:
Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client:
Match
Title:
Match Made In Hell
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_094M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway :90
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_095M
Award:
2021 Film Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_096M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_097M
Award:
2021 Film Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_098M
