The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Promotional / Print Advertisements
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Promotional / Print Advertisements
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles
Client: Apple Category: Branding / Rebranding
Cadbury
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Branding / Rebranding
Try on the ARketing era
Agency: Pocket Rocket Agency / Minsk
Client: WANNA Category: Branding / Rebranding
How To Fix America
Agency: Sunday Afternoon / New York + Juan Carlos Pagan / New York
Client: The New York Times Category: Editorial / Magazines & Newspapers
SFC SHANGYING CINEMA LUXE
Agency: One Plus Partnership Limited / Hong Kong
Client: SFC CINEMA Category: Spatial Design / Architecture
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Spatial Design / Architecture
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client: Verizon Category: Branding / Corporate Communications
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Corporate Communications
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Promotional / Collateral Items
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores Category: Promotional / Collateral Items
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Lockdown In A Book
Agency: Ogilvy UK / London
Client: Ogilvy UK Category: Promotional / Collateral Items
IKEA The Last Catalogue
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Category: Promotional / Collateral Items
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Promotional / Collateral Items
Rolling Paper Straws
Agency: Rethink + Truss Beverages / Toronto
Client: Truss Beverages Category: Promotional / Collateral Items
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Promotional / Collateral Items
THE LEGENDS / calendar
Agency: TOFU Studio / Gdansk + UNICEF Poland / Warsaw
Client: UNICEF Poland Category: Promotional / Collateral Items
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client: Coca-Cola Category: Promotional / Collateral Items
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Out of Home / Brand Installations
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple Category: Out of Home / Brand Installations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Out of Home / Brand Installations
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Out of Home / Brand Installations
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta Category: Out of Home / Brand Installations
Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute Category: Out of Home / Brand Installations
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Promotional / Posters - Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Promotional / Posters - Series
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Promotional / Posters - Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
For the Love
Agency: BBDO / New York
Client: Foot Locker Category: Spatial Design / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Spatial Design / Experiential & Immersive
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Trump Statue Initiative
Agency: Hungry Man Productions / Los Angeles + Hungry Man Productions / New York
Client: Trump Statue Initiative Category: Spatial Design / Experiential & Immersive
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals
Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client: China UnionPay Category: Spatial Design / Experiential & Immersive
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta Category: Spatial Design / Experiential & Immersive
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Craft / Printing & Paper Craft
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client: Oekologische Tierzucht Category: Packaging / Specialty
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE21_086M
Award:
2021 Design Merit Award
Agency:
Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE21_087M
Award:
2021 Design Merit Award
Agency:
Apple / Los Angeles + Buck + Apple / Los Angeles
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Annual ID:
OS_DE21_060M
Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Annual ID:
OS_DE21_061M
Award:
2021 Design Merit Award
Agency:
Mother Design / New York
Client:
Tripadvisor
Title:
Tripadvisor
Category:
Branding / Rebranding
Annual ID:
OS_DE21_063M
Award:
2021 Design Merit Award
Agency:
Pocket Rocket Agency / Minsk
Client:
WANNA
Title:
Try on the ARketing era
Category:
Branding / Rebranding
Annual ID:
OS_DE21_064M
Award:
2021 Design Merit Award
Agency:
Sunday Afternoon / New York + Juan Carlos Pagan / New York
Client:
The New York Times
Title:
How To Fix America
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE21_071M
Award:
2021 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
SFC CINEMA
Title:
SFC SHANGYING CINEMA LUXE
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_145M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_146M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_065M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_066M
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_089M
Award:
2021 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_090M
Award:
2021 Design Merit Award
Agency:
Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_091M
Award:
2021 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_092M
Award:
2021 Design Merit Award
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA
Title:
IKEA The Last Catalogue
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_093M
Award:
2021 Design Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_094M
Award:
2021 Design Merit Award
Agency:
Rethink + Truss Beverages / Toronto
Client:
Truss Beverages
Title:
Rolling Paper Straws
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_095M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_096M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + UNICEF Poland / Warsaw
Client:
UNICEF Poland
Title:
THE LEGENDS / calendar
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_097M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_098M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_129M
Award:
2021 Design Merit Award
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_130M
Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_131M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_132M
Award:
2021 Design Merit Award
Agency:
Publicis Italy / Milan + Independent Ideas / Milan
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_133M
Award:
2021 Design Merit Award
Agency:
Zubi Advertising / Coral Gables
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_134M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_079M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_080M
Award:
2021 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_081M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_082M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_083M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_084M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_085M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_135M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_136M
Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_137M
Award:
2021 Design Merit Award
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_138M
Award:
2021 Design Merit Award
Agency:
Hungry Man Productions / Los Angeles + Hungry Man Productions / New York
Client:
Trump Statue Initiative
Title:
Trump Statue Initiative
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_139M
Award:
2021 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_140M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_141M
Award:
2021 Design Merit Award
Agency:
Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client:
China UnionPay
Title:
Poem POS Terminals
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_142M
Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
N/A
Title:
283 Saint-Louis
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_143M
Award:
2021 Design Merit Award
Agency:
Publicis Italy / Milan + Independent Ideas / Milan
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_144M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_184M
Award:
2021 Design Merit Award
Agency:
McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Annual ID:
OS_DE21_108M
