The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client: Childline Category: Use of Licensed Music
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Online-only Video / Series
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Product & Mobile Integration
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Craft / Use of Technology
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts Category: Craft / Writing
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Current Event Response
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Direction / Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Direction / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Direction / Single
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Craft / Data-Driven Personalization
Unseen Players
Agency: MullenLowe Delta / Quito
Client: Banco Pichincha Category: Experiential / Live / In-Person Events
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
If you're outdoors you need to protect yourself.
Agency: McCann / Lima
Client: League Against Cancer Peru Category: Billboards & Transit / Single
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Billboards & Transit / Series
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Health & Wellness
Infinite Bad Guy
Agency: Google Creative Lab
Client: Google Category: Online-only Video / Interactive Video
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Innovation & Transformation / Innovation in Out of Home
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Utility / Ecommerce
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft
Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane Category: Branding / Identity System
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Experiential / Brand Installations
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Websites
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Data Visualization
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe
Client: Znamkamarada Category: Cultural Driver
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Reputation Management
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Games
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Craft / Use of Technology
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Creative Use of Data
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Creative Use of Data
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr Category: Social Post / Real-time Response
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Series
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client:
Childline
Title:
Nobody Is Normal
Category:
Use of Licensed Music
Annual ID:
OS_MS21_008B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Casting
Annual ID:
OS_MI21_033B
Award:
2021 Public Relations Bronze Pencil
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_027B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Online-only Video / Series
Annual ID:
OS_IN21_012B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Online-only Video / Series
Annual ID:
OS_IN21_013B
Award:
2021 Mobile Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_009B
Award:
2021 Out of Home Bronze Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_024B
Award:
2021 Integrated Bronze Pencil
Agency:
Special / Auckland + Sweetshop
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Craft / Writing
Annual ID:
OS_IG21_015B
Award:
2021 Public Relations Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Annual ID:
OS_PR21_018B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Direction / Single
Annual ID:
OS_MI21_004B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Direction / Single
Annual ID:
OS_MI21_005B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Annual ID:
OS_MI21_006B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_033B
Award:
2021 Design Bronze Pencil
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Annual ID:
OS_DE21_035B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
MullenLowe Delta / Quito
Client:
Banco Pichincha
Title:
Unseen Players
Category:
Experiential / Live / In-Person Events
Annual ID:
OS_BE21_015B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
DAVID / Buenos Aires
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_042B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_043B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_044B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann / Lima
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Billboards & Transit / Single
Annual ID:
OS_OH21_002B
Award:
2021 Out of Home Bronze Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_005B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Chemistry / Atlanta
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_016B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_017B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_008B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_027B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_028B
Award:
2021 Out of Home Bronze Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_028B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_029B
Award:
2021 Mobile Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_005B
Award:
2021 Design Bronze Pencil
Agency:
Silo / The Hague + studiomarsman / Delft
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_025B
Award:
2021 Design Bronze Pencil
Agency:
COLLINS + Crane Paper Company
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_005B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_010B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_011B
Award:
2021 Mobile Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Innovation & Transformation / Innovation in Mobile
Annual ID:
OS_MO21_013B
Award:
2021 Mobile Bronze Pencil
Agency:
White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Websites
Annual ID:
OS_MO21_002B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Annual ID:
OS_CU21_003B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Annual ID:
OS_CU21_004B
Award:
2021 Cultural Driver Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Annual ID:
OS_CD21_004B
Award:
2021 Cultural Driver Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Annual ID:
OS_CD21_005B
Award:
2021 Cultural Driver Bronze Pencil
Agency:
WMC Grey / Prague + Grey / Europe
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Cultural Driver
Annual ID:
OS_CD21_006B
Award:
2021 Public Relations Bronze Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Reputation Management
Annual ID:
OS_PR21_015B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Annual ID:
OS_BE21_009B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_031B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_032B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Annual ID:
OS_DC21_008B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Annual ID:
OS_DC21_009B
Award:
2021 Social Media Bronze Pencil
Agency:
Publicis / New York + MJZ + Parlament
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_014B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_028B
Award:
2021 Social Media Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_041B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_024B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_025B
