The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Utility
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Physical Product & Mobile Integration
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Impossible Combo Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami Client: Burger King Category: Brand Partnerships
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
The Impossible Combo Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Client: Burger King Category: Customer Experience / CX
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
NikeSync Agency: R/GA / London Client: Nike Category: Utility
Self-Exam Filter Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Utility
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Utility / Ecommerce
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Utility / Ecommerce
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Utility / Ecommerce
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Online Community / Use of Existing Platform
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Online Community / Use of Existing Platform
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Interactive Video
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Gaming / Computer & Console
Hennesscreen Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Physical Product & Mobile Integration
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Gaming / Mobile
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Online & Mobile Video / Mobile Video
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
An Ad In An Ad In An Ad Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
New Fairies Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Online Community / Use of Existing Platform
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Online Community / Use of Existing Platform
#PlayThis Agency: DDB Mudra Group / Mumbai + 22feet Tribal WW / Mumbai Client: Spotify Category: Online Community / Use of Existing Platform
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Online Community / Use of Existing Platform
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Online Community / Use of Existing Platform
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Online Community / Use of Existing Platform
NikeSync Agency: R/GA / London Client: Nike Category: Online Community / Use of Existing Platform
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Websites / Desktop & Responsive
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Websites / Desktop & Responsive
Oatly Infinite Canvas Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö Client: Oatly Department of Mind Control Category: Websites / Desktop & Responsive
Wait For Heinz Agency: Rethink + Kraft Heinz Client: Kraft Heinz Canada Category: Websites / Desktop & Responsive
Non-Fungible Animals Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: NFTs & the Metaverse / NFTs
Porsche Taycan - Tesla Targeting Agency: TBWA\Switzerland / Zürich Client: Porsche Category: Online Advertising / Display Ads
The Beach Walker Project Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers Agency: Sid Lee + Starcom + Lowe's Canada Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series

2022 Interactive, Online & Mobile Best of Discipline Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Best of Interactive, Online & Mobile

OS22_IN001G

2022 Interactive, Online & Mobile Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Online Community / Use of Existing Platform

OS22_IN001G

2022 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Online & Mobile Video / Interactive Video

OS22_IN003G

2022 Interactive, Online & Mobile Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN008G

2022 Interactive, Online & Mobile Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Utility

OS22_IN002G

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Physical Product & Mobile Integration

OS22_IN004G

2022 Interactive, Online & Mobile Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_IN009G

2022 Interactive, Online & Mobile Gold Pencil

DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami

Burger King

The Impossible Combo

Brand Partnerships

OS22_IN006G

2022 Interactive, Online & Mobile Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_IN007G

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN005G

2022 Interactive, Online & Mobile Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online & Mobile Video / Online-only Video - Single

OS22_IN016S

2022 Interactive, Online & Mobile Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Online & Mobile Video / Online-only Video - Single

OS22_IN017S

2022 Interactive, Online & Mobile Silver Pencil

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Burger King

The Impossible Combo

Customer Experience / CX

OS22_IN015S

2022 Interactive, Online & Mobile Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

NFTs & the Metaverse / NFTs

OS22_IN018S

2022 Interactive, Online & Mobile Silver Pencil

R/GA / London

Nike

NikeSync

Utility

OS22_IN010S

2022 Interactive, Online & Mobile Silver Pencil

Wunderman Thompson / Sao Paulo + Johnson & Johnson

Johnson & Johnson

Self-Exam Filter

Utility

OS22_IN011S

2022 Interactive, Online & Mobile Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Utility / Ecommerce

OS22_IN012S

2022 Interactive, Online & Mobile Silver Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Utility / Ecommerce

OS22_IN013S

2022 Interactive, Online & Mobile Silver Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Utility / Ecommerce

OS22_IN014S

2022 Interactive, Online & Mobile Silver Pencil

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Brand Partnerships

OS22_IN019S

2022 Interactive, Online & Mobile Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Online Community / Use of Existing Platform

OS22_IN020B

2022 Interactive, Online & Mobile Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Online Community / Use of Existing Platform

OS22_IN021B

2022 Interactive, Online & Mobile Bronze Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online & Mobile Video / Interactive Video

OS22_IN022B

2022 Interactive, Online & Mobile Bronze Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN027B

2022 Interactive, Online & Mobile Bronze Pencil

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN028B

2022 Interactive, Online & Mobile Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Gaming / Computer & Console

OS22_IN024B

2022 Interactive, Online & Mobile Bronze Pencil

BETC / Paris + GUM / Paris + General Pop / Paris

Hennessy

Hennesscreen

Physical Product & Mobile Integration

OS22_IN026B

2022 Interactive, Online & Mobile Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_IN029B

2022 Interactive, Online & Mobile Bronze Pencil

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Gaming / Mobile

OS22_IN025B

2022 Interactive, Online & Mobile Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Online & Mobile Video / Mobile Video

OS22_IN023B

2022 Interactive, Online & Mobile Merit Award

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Online & Mobile Video / Online-only Video - Single

OS22_IN056M

2022 Interactive, Online & Mobile Merit Award

Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam

Oatly

An Ad In An Ad In An Ad

Online & Mobile Video / Online-only Video - Single

OS22_IN057M

2022 Interactive, Online & Mobile Merit Award

SERVICEPLAN GERMANY / Munich

Newtown Action Alliance

#NotComingHome

Online & Mobile Video / Online-only Video - Single

OS22_IN058M

2022 Interactive, Online & Mobile Merit Award

Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo

Nike / Institutional

New Fairies

Online & Mobile Video / Online-only Video - Single

OS22_IN059M

2022 Interactive, Online & Mobile Merit Award

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Online Community / Use of Existing Platform

OS22_IN040M

2022 Interactive, Online & Mobile Merit Award

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Online Community / Use of Existing Platform

OS22_IN041M

2022 Interactive, Online & Mobile Merit Award

DDB Mudra Group / Mumbai + 22feet Tribal WW / Mumbai

Spotify

#PlayThis

Online Community / Use of Existing Platform

OS22_IN042M

2022 Interactive, Online & Mobile Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Online Community / Use of Existing Platform

OS22_IN043M

2022 Interactive, Online & Mobile Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Online Community / Use of Existing Platform

OS22_IN044M

2022 Interactive, Online & Mobile Merit Award

Ogilvy Germany

Universal Music

The Spotify Charthack

Online Community / Use of Existing Platform

OS22_IN045M

2022 Interactive, Online & Mobile Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Online Community / Use of Existing Platform

OS22_IN046M

2022 Interactive, Online & Mobile Merit Award

R/GA / London

Nike

NikeSync

Online Community / Use of Existing Platform

OS22_IN047M

2022 Interactive, Online & Mobile Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Websites / Desktop & Responsive

OS22_IN030M

2022 Interactive, Online & Mobile Merit Award

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Websites / Desktop & Responsive

OS22_IN031M

2022 Interactive, Online & Mobile Merit Award

OKTO / Stockholm + Oatly Department of Mind Control / Malmö

Oatly Department of Mind Control

Oatly Infinite Canvas

Websites / Desktop & Responsive

OS22_IN032M

2022 Interactive, Online & Mobile Merit Award

Rethink + Kraft Heinz

Kraft Heinz Canada

Wait For Heinz

Websites / Desktop & Responsive

OS22_IN033M

2022 Interactive, Online & Mobile Merit Award

Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany

WWF

Non-Fungible Animals

NFTs & the Metaverse / NFTs

OS22_IN076M

2022 Interactive, Online & Mobile Merit Award

TBWA\Switzerland / Zürich

Porsche

Porsche Taycan - Tesla Targeting

Online Advertising / Display Ads

OS22_IN050M

2022 Interactive, Online & Mobile Merit Award

AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo

Diageo

The Beach Walker Project

Online & Mobile Video / Online-only Video - Series

OS22_IN060M

2022 Interactive, Online & Mobile Merit Award

Sid Lee + Starcom + Lowe's Canada

Lowe's Canada

Colour Spoilers

Online & Mobile Video / Online-only Video - Series

OS22_IN061M

Follow Us