The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Creative Use of Data
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Storytelling
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Real-Time Data
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Social Media
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Storytelling
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Data Visualization / Dynamic / Responsive
Earth is saying Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota Client: Greenpeace Colombia Category: Real-Time Data
KFCopypaste Agency: PS21 / Madrid Client: KFC Category: Social Media
Year in Search 2021 Agency: Google Brand Studio / San Francisco Client: Google Category: Storytelling
N4TURE'S NUMB3R5 Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin Client: WWF Germany Category: Data Visualization / Static
SLOW ROAD Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju Client: JEJU TRAVEL ORGANIZATION Category: Innovation & Transformation / Innovation in Lockdown
MONOPOLY OF INEQUALITIES Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Experiential & Immersive
The Good Fire Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London Client: Shelter Category: Social Media
Earth is saying Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota Client: Greenpeace Colombia Category: Social Media
The Shocking Percentage Agency: MRM / London + The National / Dubai Client: The National Category: Storytelling
Data for Store Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Targeting
Fly Over Cyber Monday Agency: MRM Santiago / Santiago + McCann / Santiago + Cinemagica / Santiago Client: Latam Airlines Category: Targeting
#TrendTheSyrianWar Agency: MRM Germany / Frankfurt Client: Action Alliance for Disaster Relief Category: Targeting
The Day-After-Women's-Day Newspapers Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Data Visualization / Static
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Use of Technology
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Use of Technology
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Use of Technology
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Data
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Lockdown
Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Dynamic / Responsive
Fight sexism with sexism. Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Data Visualization / Dynamic / Responsive
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Real-Time Data
Bad Movie Index Agency: Forsman & Bodenfors / Göteborg Client: Draken Film Category: Real-Time Data
Meet Sarha Agency: Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh Client: stc Category: Real-Time Data
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Experiential & Immersive

2022 Creative Use of Data Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Creative Use of Data

OS22_CU001G

2022 Creative Use of Data Gold Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Media

OS22_CU002G

2022 Creative Use of Data Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Storytelling

OS22_CU001G

2022 Creative Use of Data Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Real-Time Data

OS22_CU003G

2022 Creative Use of Data Silver Pencil

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Social Media

OS22_CU006S

2022 Creative Use of Data Silver Pencil

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Storytelling

OS22_CU005S

2022 Creative Use of Data Silver Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Innovation & Transformation / Innovation in Lockdown

OS22_CU008S

2022 Creative Use of Data Silver Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Data Visualization / Dynamic / Responsive

OS22_CU004S

2022 Creative Use of Data Silver Pencil

Grey Colombia / Bogota + Greenpeace Colombia / Bogota

Greenpeace Colombia

Earth is saying

Real-Time Data

OS22_CU007S

2022 Creative Use of Data Bronze Pencil

PS21 / Madrid

KFC

KFCopypaste

Social Media

OS22_CU011B

2022 Creative Use of Data Bronze Pencil

Google Brand Studio / San Francisco

Google

Year in Search 2021

Storytelling

OS22_CU010B

2022 Creative Use of Data Bronze Pencil

Kolle Rebbe / Hamburg + WWF Germany / Berlin

WWF Germany

N4TURE'S NUMB3R5

Data Visualization / Static

OS22_CU009B

2022 Creative Use of Data Bronze Pencil

Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju

JEJU TRAVEL ORGANIZATION

SLOW ROAD

Innovation & Transformation / Innovation in Lockdown

OS22_CU013B

2022 Creative Use of Data Bronze Pencil

HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS

OBSERVATOIRE DES INEGALITES

MONOPOLY OF INEQUALITIES

Experiential & Immersive

OS22_CU012B

2022 Creative Use of Data Merit Award

Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London

Shelter

The Good Fire

Social Media

OS22_CU021M

2022 Creative Use of Data Merit Award

Grey Colombia / Bogota + Greenpeace Colombia / Bogota

Greenpeace Colombia

Earth is saying

Social Media

OS22_CU022M

2022 Creative Use of Data Merit Award

MRM / London + The National / Dubai

The National

The Shocking Percentage

Storytelling

OS22_CU020M

2022 Creative Use of Data Merit Award

draftLine / Buenos Aires + AB InBev / Buenos Aires

AB InBev / BEES

Data for Store

Targeting

OS22_CU017M

2022 Creative Use of Data Merit Award

MRM Santiago / Santiago + McCann / Santiago + Cinemagica / Santiago

Latam Airlines

Fly Over Cyber Monday

Targeting

OS22_CU018M

2022 Creative Use of Data Merit Award

MRM Germany / Frankfurt

Action Alliance for Disaster Relief

#TrendTheSyrianWar

Targeting

OS22_CU019M

2022 Creative Use of Data Merit Award

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon

Raparigas da Bola

The Day-After-Women's-Day Newspapers

Data Visualization / Static

OS22_CU014M

2022 Creative Use of Data Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Use of Technology

OS22_CU027M

2022 Creative Use of Data Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Use of Technology

OS22_CU028M

2022 Creative Use of Data Merit Award

VMLY&R Commerce / New York

Mondelez / Oreo

Oreo Stuf Scan

Use of Technology

OS22_CU029M

2022 Creative Use of Data Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Data

OS22_CU030M

2022 Creative Use of Data Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Lockdown

OS22_CU031M

2022 Creative Use of Data Merit Award

Google + Google Creative Lab

Google

Timelapse in Google Earth

Data Visualization / Dynamic / Responsive

OS22_CU015M

2022 Creative Use of Data Merit Award

thjnk AG / Hamburg + thjnk München GmbH / Munich

Ursula Karven/ Frauen100/ hell & karrer communications GmbH

Fight sexism with sexism.

Data Visualization / Dynamic / Responsive

OS22_CU016M

2022 Creative Use of Data Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Real-Time Data

OS22_CU024M

2022 Creative Use of Data Merit Award

Forsman & Bodenfors / Göteborg

Draken Film

Bad Movie Index

Real-Time Data

OS22_CU025M

2022 Creative Use of Data Merit Award

Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh

stc

Meet Sarha

Real-Time Data

OS22_CU026M

2022 Creative Use of Data Merit Award

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Experiential & Immersive

OS22_CU023M

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