The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinematography / Single
Building a More Inclusive Camera, Together Agency: Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York Client: Snapchat Category: Innovation & Transformation / Innovation in Moving Image Craft
New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Casting
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Animation / Single
Can't Negotiate the Melting Point of Ice Agency: NOMINT / London Client: WWF Category: Animation / Single
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Cinematography / Single
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
The Journey Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York Client: Zillow Category: Visual Effects / Single
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Visual Effects / Single
Our Little World Agency: Rethink + IKEA + Scouts Honour + a52 VFX Client: IKEA Canada Category: Visual Effects / Single
The Reset Agency: The Mill / New York Client: Verizon Category: Visual Effects / Single
It's a New World of Cocktails Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles Client: Crown Royal Category: Production Design
Find Your Own Way Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Editing / Single
a word Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland Client: Wieden+Kennedy Category: Writing / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Writing / Series
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Direction / Single
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Direction / Single
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Direction / Single
Da 5 Bloods: The Soul of America Agency: Narrator, Inc. / Los Angeles Client: Netflix Category: Trailers & Teasers
Drive 2 Extremes Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Can't Negotiate the Melting Point of Ice Agency: NOMINT / London Client: WWF Arctic Programme Category: Innovation & Transformation / Innovation in Moving Image Craft
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Casting
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Casting
Feel the Fire Agency: Romance Films / Cape Town + Joe Public United / Johannesburg Client: Chicken Licken Category: Casting
Team Up For Excellence - The Film Agency: FRED & FARID / New York Client: Rémy Martin Category: Production Design
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design
Detectives, Basement, Pavel Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Series
One Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Editing / Single
Independent Journalism for an Independent Life - Jordan Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York Client: The New York Times Category: Editing / Single
No Comply Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York Client: Facebook Category: Editing / Single
Skate Nation Ghana Agency: Droga5 / New York + Facebook Client: Facebook Category: Editing / Single
Detectives Agency: Apple Client: Apple Category: Writing / Single
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Writing / Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Writing / Single
Detectives, Basement, Pavel Agency: Apple Client: Apple Category: Writing / Series
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Direction / Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Use of Technology
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Use of Technology
Fellini Forward Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan Client: Campari Group/Campari Red Diaries Category: Use of Technology
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Moving Image Craft
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Casting
A Future Begins Agency: Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London Client: Chipotle Category: Animation / Single
The Selfish Giant Anthem Agency: Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York Client: Lululemon Category: Cinematography / Single
New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Cinematography / Single
Future Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo Client: Nubank / Institutional Category: Cinematography / Single
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Visual Effects / Single
Convergence Station Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Meow Wolf Category: Production Design

2022 Moving Image Craft Gold Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Cinematography / Single

OS22_MI001G

2022 Moving Image Craft Gold Pencil

Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York

Snapchat

Building a More Inclusive Camera, Together

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI018G

2022 Moving Image Craft Gold Pencil

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Casting

OS22_MI017G

2022 Moving Image Craft Gold Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Animation / Single

OS22_MI011G

2022 Moving Image Craft Gold Pencil

NOMINT / London

WWF

Can't Negotiate the Melting Point of Ice

Animation / Single

OS22_MI012G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Cinematography / Single

OS22_MI008G

2022 Moving Image Craft Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_MI019G

2022 Moving Image Craft Gold Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Lockdown

OS22_MI020G

2022 Moving Image Craft Gold Pencil

Blacksmith / New York + FIG / New York + Epoch Films / New York

Zillow

The Journey

Visual Effects / Single

OS22_MI013G

2022 Moving Image Craft Gold Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Visual Effects / Single

OS22_MI014G

2022 Moving Image Craft Gold Pencil

Rethink + IKEA + Scouts Honour + a52 VFX

IKEA Canada

Our Little World

Visual Effects / Single

OS22_MI015G

2022 Moving Image Craft Gold Pencil

The Mill / New York

Verizon

The Reset

Visual Effects / Single

OS22_MI016G

2022 Moving Image Craft Gold Pencil

Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles

Crown Royal

It's a New World of Cocktails

Production Design

OS22_MI009G

2022 Moving Image Craft Gold Pencil

DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo

Otsuka Pharmaceutical Co., Ltd.

Find Your Own Way

Production Design

OS22_MI010G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Editing / Single

OS22_MI007G

2022 Moving Image Craft Gold Pencil

Wieden+Kennedy / Portland + JOINT Editorial / Portland

Wieden+Kennedy

a word

Writing / Single

OS22_MI005G

2022 Moving Image Craft Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Writing / Series

OS22_MI006G

2022 Moving Image Craft Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Direction / Single

OS22_MI002G

2022 Moving Image Craft Gold Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Direction / Single

OS22_MI003G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Direction / Single

OS22_MI004G

2022 Moving Image Craft Silver Pencil

Narrator, Inc. / Los Angeles

Netflix

Da 5 Bloods: The Soul of America

Trailers & Teasers

OS22_MI034S

2022 Moving Image Craft Silver Pencil

Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai

Porsche Middle East & Africa

Drive 2 Extremes

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI041S

2022 Moving Image Craft Silver Pencil

NOMINT / London

WWF Arctic Programme

Can't Negotiate the Melting Point of Ice

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI042S

2022 Moving Image Craft Silver Pencil

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Casting

OS22_MI038S

2022 Moving Image Craft Silver Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Casting

OS22_MI039S

2022 Moving Image Craft Silver Pencil

Romance Films / Cape Town + Joe Public United / Johannesburg

Chicken Licken

Feel the Fire

Casting

OS22_MI040S

2022 Moving Image Craft Silver Pencil

FRED & FARID / New York

Rémy Martin

Team Up For Excellence - The Film

Production Design

OS22_MI032S

2022 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Production Design

OS22_MI033S

2022 Moving Image Craft Silver Pencil

Apple + O Positive / Santa Monica

Apple

Detectives, Basement, Pavel

Direction / Series

OS22_MI023S

2022 Moving Image Craft Silver Pencil

BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin

WhatsApp

One

Editing / Single

OS22_MI028S

2022 Moving Image Craft Silver Pencil

Cut+Run / New York + Droga5 / New York + LFR Productions / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Editing / Single

OS22_MI029S

2022 Moving Image Craft Silver Pencil

Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York

Facebook

No Comply

Editing / Single

OS22_MI030S

2022 Moving Image Craft Silver Pencil

Droga5 / New York + Facebook

Facebook

Skate Nation Ghana

Editing / Single

OS22_MI031S

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives

Writing / Single

OS22_MI024S

2022 Moving Image Craft Silver Pencil

DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York

Burger King

Confusing Times

Writing / Single

OS22_MI025S

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Writing / Single

OS22_MI026S

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives, Basement, Pavel

Writing / Series

OS22_MI027S

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Direction / Single

OS22_MI021S

2022 Moving Image Craft Silver Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Direction / Single

OS22_MI022S

2022 Moving Image Craft Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Use of Technology

OS22_MI035S

2022 Moving Image Craft Silver Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Use of Technology

OS22_MI036S

2022 Moving Image Craft Silver Pencil

Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan

Campari Group/Campari Red Diaries

Fellini Forward

Use of Technology

OS22_MI037S

2022 Moving Image Craft Bronze Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI058B

2022 Moving Image Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Casting

OS22_MI057B

2022 Moving Image Craft Bronze Pencil

Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London

Chipotle

A Future Begins

Animation / Single

OS22_MI055B

2022 Moving Image Craft Bronze Pencil

Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York

Lululemon

The Selfish Giant Anthem

Cinematography / Single

OS22_MI050B

2022 Moving Image Craft Bronze Pencil

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Cinematography / Single

OS22_MI051B

2022 Moving Image Craft Bronze Pencil

Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo

Nubank / Institutional

Future

Cinematography / Single

OS22_MI052B

2022 Moving Image Craft Bronze Pencil

CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London

Prime Video

An Unlikely Friendship

Visual Effects / Single

OS22_MI056B

2022 Moving Image Craft Bronze Pencil

Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland

Meow Wolf

Convergence Station

Production Design

OS22_MI053B

Follow Us