The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

66 results found

Award

Agency

Client

Title

Category

Annual ID

The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions Year: 2020
Feel The Power of Pro Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Direction / Single Year: 2020
A World Without Y Agency: Skin and Bones Film Company Inc. / Toronto Client: YMCA of Greater Toronto Category: Craft - Direction / Single Year: 2020
Feel the Power Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product Year: 2020
Jojo Rabbit (main titles) Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland Client: Fox Searchlight Category: Title Sequences Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Brand Transformation Year: 2020
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Cinema Advertising Year: 2019
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Campaign Year: 2019
Pride In London - Somewhere Over The Rainbow Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music Year: 2019
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound Year: 2019
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video Year: 2019
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Campaign Year: 2019
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single Year: 2019
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation Year: 2019
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single Year: 2019
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Cinematography / Single Year: 2019
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Direction / Single Year: 2019
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single Year: 2019
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single Year: 2019
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single Year: 2019
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction Year: 2019
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft / Writing Year: 2019
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Campaign Year: 2019
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Innovation in Film Year: 2019
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single Year: 2019
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single Year: 2019
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single Year: 2019
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Television & VOD / Long Form - Single Year: 2019
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Short Form Video / Single Year: 2019
Anchor Milk Slams Agency: Colenso BBDO / Auckland + Assembly / Auckland Client: Fonterra Brands NZ Category: Craft - Writing / Campaign Year: 2018
Geoff Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland Client: Kraft Heinz Australia Category: Online / Long Form - Single Year: 2018
Geoff Agency: Assembly / Auckland Client: Heinz Category: Craft / Animation - Single or Series Year: 2018
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel Year: 2017
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential Year: 2017
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York Client: Project Rock Category: Utility Year: 2017
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign Year: 2017
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms Year: 2017
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single Year: 2016
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility Year: 2016
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding Year: 2016
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Year: 2016
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video Year: 2016
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign Year: 2016
mcwhopper.com Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington Client: Burger King Category: CSR - Websites / Websites Year: 2016
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience Year: 2016

2020 Direct Marketing Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

OS_DI20_029S

2020 Branded Entertainment Gold Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

OS_BE20_034G

2020 Print Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

OS_PT20_014S

2020 Digital Craft Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

OS_DC20_007S

2020 Integrated Bronze Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

OS_IG20_014B

2020 Moving Image Craft Merit Award

Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London

Sony Interactive Entertainment

Feel The Power of Pro

Craft - Direction / Single

OS_MI20_053M

2020 Moving Image Craft Merit Award

Skin and Bones Film Company Inc. / Toronto

YMCA of Greater Toronto

A World Without Y

Craft - Direction / Single

OS_MI20_058M

2020 Film Merit Award

Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London

Sony Interactive Entertainment

Feel the Power

Television & VOD / Long Form - Campaign

OS_FI20_071M

2020 IP & Products Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

OS_IP20_025M

2020 Moving Image Craft Merit Award

Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland

Fox Searchlight

Jojo Rabbit (main titles)

Title Sequences

OS_MI20_089M

2020 Integrated Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Brand Transformation

OS_IG20_036M

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Cinema Advertising

OS_FI19031G

2019 Moving Image Craft Silver Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Writing / Campaign

OS_MI19017S

2019 Moving Image Craft Bronze Pencil

BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London

Pride

Pride In London - Somewhere Over The Rainbow

Craft - Use of Music / Licensed / Adapted Music

OS_MI19049B

2019 Digital Craft Silver Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft - Visual & Audio Craft / Sound

OS_DC19015S

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Cinematography / Campaign

OS_MI19029G

2019 Moving Image Craft Bronze Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Writing / Single

OS_MI19015B

2019 Digital Craft Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft - Visual & Audio Craft / Animation

OS_DC19012G

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Cinematography / Single

OS_MI19024G

2019 Moving Image Craft Bronze Pencil

Academy Films / London + adam&eveDDB / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

OS_MI19028B

2019 Moving Image Craft Silver Pencil

Academy Films / London + adam&eveDDB / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

OS_MI19004S

2019 Moving Image Craft Bronze Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Direction / Single

OS_MI19009B

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Online Films & Video / Long Form - Single

OS_FI19018G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Television & VOD / Long Form - Single

OS_FI19003G

2019 Interactive & Online Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft / Art Direction

OS_IN19020G

2019 Interactive & Online Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft / Writing

OS_IN19076M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

We Rise

Craft - Direction / Campaign

OS_MI19068M

2019 Film Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Innovation in Film

OS_FI19124M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Writing / Single

OS_MI19073M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Cinematography / Single

OS_MI19089M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Direction / Single

OS_MI19065M

2019 Film Merit Award

BBDO / Toronto

Right To Play

Anthem

Television & VOD / Long Form - Single

OS_FI19058M

2019 Branded Entertainment Merit Award

BBDO / Toronto

Right To Play

Anthem

Short Form Video / Single

OS_BE19056M

2018 Moving Image Craft Gold Pencil

Colenso BBDO / Auckland + Assembly / Auckland

Fonterra Brands NZ

Anchor Milk Slams

Craft - Writing / Campaign

OS_MI18015G

2018 Branded Entertainment Merit Award

Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland

Kraft Heinz Australia

Geoff

Online / Long Form - Single

OS_BE18082M

2018 Design Merit Award

Assembly / Auckland

Heinz

Geoff

Craft / Animation - Single or Series

OS_DE18205M

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Cross-Platform Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Innovation in Cross-Platform / Experiential

OS_CP17087M

2017 Mobile Merit Award

Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York

Project Rock

Rock Clock

Utility

OS_MO17045M

2017 Print & Outdoor Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Craft / Printing / Production - Single or Campaign

OS_PO17192M

2017 Responsive Environments Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Use of Technology / Integration with Social Platforms

OS_RE17020M

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

FI16061S

2016 UX / UI Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

UX16011B

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Intellectual Property Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16004B

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Online Films & Video / Online Films & Video

FI16067S

2016 Social Media Bronze Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

SM16012B

2016 Interactive Merit Award

Y&R / New Zealand + DAVID / Miami + Resn / Wellington

Burger King

mcwhopper.com

CSR - Websites / Websites

IN16076M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB

Clever Kash

Consumer - Cross-Channel / User Experience

UX16047M

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