The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Toys

Award

Agency

Client

Title

Category

Annual ID

Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
The Thin Red Path Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
Residente Agency: Hello Monday / New York Client: Residente Category: Digital / Website Design
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Cultural Driver
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Cinema Advertising
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Branded Entertainment
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Wifi Whisperer Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC Client: Moogfest Category: Craft / Dynamic Data Visualization
The Alternative Facts Game Agency: The Alternative Facts Game / America Client: The Alternative Facts Game Category: Self-Promotion
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Tribeca Film ReActor Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
GRAVITY CAT Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo Client: Sony Interactive Entertainment Category: Craft - Direction / Direction - Single
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Kolshik Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
Episode Leak Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: User Activation
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Scars Agency: DDB / Paris Client: Ubisoft Category: Craft / Visual Effects / Animation
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Promotional / Collateral / Posters - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
The Battle of Evony - Extended Cut Agency: Butler, Shine, Stern & Partners / Sausalito Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Experiential / Events & Competitions
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Holoquarium Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
YouTube Music Launch Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Cinema Advertising

2017 Social Media Bronze Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Social Media Page by a Brand

OS_SM17001B

2017 Public Relations Bronze Pencil

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Brand Voice

OS_PR17017B

2017 Moving Image Craft Bronze Pencil

DDB / Paris

Ubisoft

The Thin Red Path

Craft - Animation / Animation - Single

OS_MI17021B

2017 Design Gold Pencil

Hello Monday / New York

Residente

Residente

Digital / Website Design

OS_DE17047G

2017 Cultural Driver Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Cultural Driver

OS_CD17001G

2017 Film Silver Pencil

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Cinema Advertising

OS_FI17023S

2017 Branded Entertainment Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Branded Entertainment

OS_BE17036S

2017 Branded Entertainment Bronze Pencil

Intel / Santa Clara

Intel

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital

Innovation in Branded Entertainment

OS_BE17039B

2017 Branded Entertainment Gold Pencil

Conaco / Los Angeles + Turner / Atlanta

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

OS_BE17013G

2017 Social Media Gold Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Use of Visuals

OS_SM17029G

2017 UX / UI Silver Pencil

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_UX17015S

2017 UX / UI Bronze Pencil

McKinney / Durham/NYC + Enkle Design / Apex, NC

Moogfest

Wifi Whisperer

Craft / Dynamic Data Visualization

OS_UX17016B

2017 Design Bronze Pencil

The Alternative Facts Game / America

The Alternative Facts Game

The Alternative Facts Game

Self-Promotion

OS_DE17064B

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17031S

2017 Design Bronze Pencil

J. Walter Thompson / New York + Current Studios / New York

Tribeca Film Institute

Tribeca Film ReActor

Branding / Brand Installations

OS_DE17014B

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Promotional / Posters - Series

OS_DE17033S

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Branded Social Post / Branded Social Campaign

OS_SM17006S

2017 Interactive Bronze Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Gaming

OS_IN17019B

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online Films & Video / Short Form - Campaign

OS_FI17036S

2017 Moving Image Craft Gold Pencil

HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo

Sony Interactive Entertainment

GRAVITY CAT

Craft - Direction / Direction - Single

OS_MI17002G

2017 Branded Entertainment Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Music Videos

OS_BE17017G

2017 Branded Entertainment Silver Pencil

PRETTYBIRD / Culver City

Coldplay

Coldplay - "Up&Up"

Music Videos

OS_BE17018S

2017 Branded Entertainment Bronze Pencil

FancyShot/VersusPictures/GreatGuns

Leningrad

Kolshik

Music Videos

OS_BE17020B

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Branded Entertainment Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

OS_BE17012B

2017 Social Media Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Episode Leak

Branded Social Post / Branded Social Post - Single

OS_SM17004B

2017 Interactive Gold Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_IN17026G

2017 Responsive Environments Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

User Activation

OS_RE17004B

2017 Interactive Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient / Immersive / Digital Installations

OS_IN17016B

2017 Radio Silver Pencil

AKQA / São Paulo

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

OS_RA17008S

2017 Mobile Gold Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_MO17022G

2017 Mobile Bronze Pencil

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_MO17024B

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 UX / UI Bronze Pencil

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Mobile / User Experience

OS_UX17011B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Interactive Silver Pencil

DDB / Paris

Ubisoft

Scars

Craft / Visual Effects / Animation

OS_IN17021S

2017 Interactive Bronze Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_IN17024B

2017 Public Relations Gold Pencil

Spotify / New York

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

OS_PR17022G

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Promotional / Collateral / Posters - Campaign

OS_PO17015S

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Moving Image Craft Merit Award

DENTSU INC. / Tokyo

One Little Indian Records

Making of Björk Digital

Craft - Visual Effects / Visual Effects - Single

OS_MI17095M

2017 Moving Image Craft Merit Award

Butler, Shine, Stern & Partners / Sausalito

Top Games USA

The Battle of Evony - Extended Cut

Craft - Cinematography / Cinematography - Single

OS_MI17075M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Experiential / Events & Competitions

OS_CP17032M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_MO17082M

2017 Responsive Environments Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Use of Technology / Integration with Social Platforms

OS_RE17020M

2017 Moving Image Craft Merit Award

Leo Burnett Germany / Frankfurt

Frankfurt Zoo

Holoquarium

Craft - Innovation in Moving Image Craft / Visual

OS_MI17120M

2017 Film Merit Award

Anomaly / New York + Park Pictures / New York + Audio Engine / New York

YouTube Music

YouTube Music Launch

Cinema Advertising

OS_FI17080M

Follow Us