The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Digital Craft
Points: 90.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Creative Use of Data
Points: 45.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Visual & Audio Craft / Music
Points: 21.0
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation
Category: UX / UI / Utility / Ecommerce
Points: 21.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Cross-Channel UX / UI / Digital / Physical
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Digital Craft
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: UX / UI / Utility / Ecommerce
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Digital Craft
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Visual & Audio Craft / Music
Points: 9.0
Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client: Oculus / Respawn
Category: UX / UI / Interface Design
Points: 9.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Visual & Audio Craft / Music
Points: 9.0
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Creative Use of Data
Points: 9.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Creative Use of Data
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Creative Use of Data
Points: 3.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Visual & Audio Craft / Animation
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Visual & Audio Craft / Visual Effects
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Mi Campo
Agency: R/GA / Buenos Aires
Client: ACA
Category: UX / UI / Utility / Ecommerce
Points: 3.0
Alone With Me
Agency: Spotify In-House
Client: Spotify
Category: UX / UI / Interface Design
Points: 3.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Creative Use of Data
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: UX / UI / User Experience / CX / DX
Points: 3.0
ECHO
Agency: GSD&M / Austin
Client: United States Air Force
Category: UX / UI / Interface Design
Points: 3.0
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc.
Category: Creative Use of Data
Points: 3.0
Mi Campo
Agency: R/GA / Buenos Aires
Client: ACA
Category: UX / UI / User Experience / CX / DX
Points: 3.0
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library
Category: Visual & Audio Craft / Sound
Points: 3.0
Nike Air Max 720 Air Store
Agency: R/GA / London
Client: Nike
Category: UX / UI / Utility / Ecommerce
Points: 3.0
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Creative Use of Data
Points: 3.0
Sounds Easy
Agency: Yandex / Moscow
Client: Yandex
Category: Use of Smart Devices & Voice Assistants
Points: 3.0
STREET IT ALL
Agency: Ogilvy / Madrid
Client: ZALANDO
Category: UX / UI / Utility / Ecommerce
Points: 3.0
Supporting Independents
Agency: R/GA / New York
Client: Shopify
Category: UX / UI / Utility / Ecommerce
Points: 3.0
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey
Category: Innovation & Transformation / Innovation in Digital Craft
Points: 3.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Silver Pencil
Points:
21.0
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Silver Pencil
Points:
21.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Warner Music Group
Title:
Saylists
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Animation
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Visual & Audio Craft / Visual Effects
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone With Me
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Visual & Audio Craft / Sound
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Yandex
Title:
Sounds Easy
Category:
Use of Smart Devices & Voice Assistants
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Merit Award
Points:
3.0
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.0