The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon
Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
We Can Explain
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Good Cop/Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Pendulum
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Fake
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single