The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Grrr Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Virgin PPV Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
"Petrol station TDI" campaign Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Unstoppable Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Grrr Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Impossible is Nothing - Basketball Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Backflip Woman Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Karaoke Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Ameriquest Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Frog, Water Melon, Light Bulb Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
What If Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single

2005 Advertising Best of Show Pencil

Wieden+Kennedy / London

Honda

Grrr

Consumer Television / Consumer Television Over :30 Single

05009T

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Virgin PPV

Non-Broadcast / Non-Broadcast: Cinema

05028T

2005 Advertising Gold Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

"Petrol station TDI" campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05004A

2005 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Trade / Trade Color Full Page or Spread: Campaign

05023A

2005 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

adidas

Unstoppable

Consumer Television / Consumer Television Over :30 Single

05008T

2005 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Grrr

Consumer Television / Consumer Television Over :30 Single

05009T

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Advertising Gold Pencil

TBWA\Chiat\Day San Francisco / San Francisco

adidas

Impossible is Nothing - Basketball

Consumer Television / Consumer Television Over :30 Campaign

05012T

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Advertising Gold Pencil

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Collateral Advertising / Collateral: Self-Promotion

05030A

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Advertising Gold Pencil

Leo Burnett Greater China / Hong Kong

Y+ Yoga Center

Backflip Woman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05026A

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Karaoke

Consumer Radio / Consumer Radio: Single

05004R

2005 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest

Ameriquest

Consumer Television / Consumer Television :30/:25 Campaign

05019T

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Outdoor / Outdoor: Campaign

05020A

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Advertising Gold Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Exceptional Innovation in Marketing / Innovative Marketing: Single

05001G

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Advertising Silver Pencil

CREATIVE JUICEG1 (a TBWA company) / Bangkok

Tamiya Assembly Toys

Frog, Water Melon, Light Bulb

Trade / Trade Color Full Page or Spread: Campaign

05024A

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

What If

Consumer Television / Consumer Television Over :30 Single

05010T

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

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