The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Grrr Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
"Petrol station TDI" campaign Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Ameriquest Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Impossible is Nothing - Basketball Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Karaoke Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Virgin PPV Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Unstoppable Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Backflip Woman Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
The graduate Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Goldspot Agency: Mother / London Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Where do you see yourself? Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single

2005 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Grrr

Consumer Television / Consumer Television Over :30 Single

05009T

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Outdoor / Outdoor: Campaign

05020A

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Gold Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

"Petrol station TDI" campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05004A

2005 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest

Ameriquest

Consumer Television / Consumer Television :30/:25 Campaign

05019T

2005 Advertising Gold Pencil

TBWA\Chiat\Day San Francisco / San Francisco

adidas

Impossible is Nothing - Basketball

Consumer Television / Consumer Television Over :30 Campaign

05012T

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Karaoke

Consumer Radio / Consumer Radio: Single

05004R

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Virgin PPV

Non-Broadcast / Non-Broadcast: Cinema

05028T

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Gold Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Exceptional Innovation in Marketing / Innovative Marketing: Single

05001G

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Trade / Trade Color Full Page or Spread: Campaign

05023A

2005 Advertising Gold Pencil

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Collateral Advertising / Collateral: Self-Promotion

05030A

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

adidas

Unstoppable

Consumer Television / Consumer Television Over :30 Single

05008T

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Advertising Gold Pencil

Leo Burnett Greater China / Hong Kong

Y+ Yoga Center

Backflip Woman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05026A

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05009A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Psycho

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05010A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Outdoor / Outdoor: Campaign

05021A

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Television / Consumer Television :30/:25 Campaign

05020T

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Silver Pencil

Mother / London

Orange Consumer

Goldspot

Consumer Television / Consumer Television Over :30 Campaign

05013T

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Where do you see yourself?

Collateral Advertising / Collateral: Self-Promotion

05038A

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

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