The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
Crazy-Leader-Commercial
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Light Pong Masters
Agency: GREY ESPAÑA S.L.U / MADRID
Client: Madrid City Council / Energy Saving Campaign Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation
Agency: Deasign / Stockholm
Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games
Agency: Fallon Worldwide / Minneapolis
Client: Johnson Controls Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space-
Agency: Dentsu Razorfish / Tokyo
Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Rooftop Racer
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Brand Gaming / Online
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
ownyourC 2.0
Agency: AgencyNet / Fort Lauderdale
Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
Fanta More Play - Augmented Reality Tennis
Agency: The Hyperfactory / Auckland
Client: Coca-Cola Europe Category: Mobile Advertising / Single
Be Aware
Agency: G2 Direct & Digital / Mumbai
Client: Ojus Medical Institute Category: Email Marketing / Single
The VW Challenge
Agency: DDB Worldwide Ltd. / Hong Kong
Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Critter Quest
Agency: bbdowest / california
Client: San Francisco Zoo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Interactive Mega Gallery
Agency: GT INC. / Tokyo
Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
If Walls Could Talk
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Jameson Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jay-Z "Brooklyn (Go Hard)"
Agency: Modernista! / Boston
Client: (RED)Wire Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jumpland
Agency: Dentsu Inc. / Tokyo
Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mix & Mash
Agency: Make Studios / Singapore
Client: Samsung Mobile Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Shadow Golf Wall
Agency: Fallon Worldwide / Minneapolis
Client: Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Ultimate Local
Agency: BBH / New York
Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
A World Like No Other
Agency: MRM Worldwide / New York
Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008
Agency: Big Spaceship / Brooklyn
Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client: Coca-Cola Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite
Agency: Ologie / Columbus
Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin
Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS
Agency: Fallon London / London
Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne
Client: NAB Category: Microsites / Corporate Image
National Grid Floe
Agency: Firstborn / NY
Client: National Grid Category: Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
PEPSI
Title:
AIRBAND
Category:
Web Sites / Community-driven and social networking
Annual ID:
09175N
Award:
2009 Interactive Merit Award
Agency:
Red Urban GbmH / Unterhaching
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Annual ID:
09176N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Mario Super Sluggers
Category:
Web Sites / Community-driven and social networking
Annual ID:
09177N
Award:
2009 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Annual ID:
09178N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Thoughtpile
Category:
Web Sites / Community-driven and social networking
Annual ID:
09179N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
YourPlayground.org
Category:
Web Sites / Community-driven and social networking
Annual ID:
09180N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Crazy-Leader-Commercial
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09267N
Award:
2009 Interactive Merit Award
Agency:
GREY ESPAÑA S.L.U / MADRID
Client:
Madrid City Council / Energy Saving Campaign
Title:
The Light Pong Masters
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09268N
Award:
2009 Interactive Merit Award
Agency:
Traction / San Francisco
Client:
Adobe
Title:
Adobe - Real or Fake?
Category:
Brand Gaming / Online
Annual ID:
09182N
Award:
2009 Interactive Merit Award
Agency:
Deasign / Stockholm
Client:
Unilever
Title:
AXE Wheel of Temptation
Category:
Brand Gaming / Online
Annual ID:
09183N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Johnson Controls
Title:
Ingenuity Online Games
Category:
Brand Gaming / Online
Annual ID:
09184N
Award:
2009 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Backchannel
Category:
Brand Gaming / Online
Annual ID:
09185N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Razorfish / Tokyo
Client:
NISSIN FOOD PRODUCTS
Title:
NOODLE ON NOODLE -Aim for space-
Category:
Brand Gaming / Online
Annual ID:
09186N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Pony Heart Quest
Category:
Brand Gaming / Online
Annual ID:
09187N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Ride the Scuba
Category:
Brand Gaming / Online
Annual ID:
09188N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Rooftop Racer
Category:
Brand Gaming / Online
Annual ID:
09189N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09260N
Award:
2009 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
AMNISTÍA INTERNACIONAL
Title:
FLIES 1
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09270N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
AgencyNet
Title:
ANidea
Category:
Web Sites / Blogs
Annual ID:
09181N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Colorado State Tobacco Education & Prevention Partnership (STEPP)
Title:
ownyourC 2.0
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09264N
Award:
2009 Interactive Merit Award
Agency:
The Hyperfactory / Auckland
Client:
Coca-Cola Europe
Title:
Fanta More Play - Augmented Reality Tennis
Category:
Mobile Advertising / Single
Annual ID:
09204N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKE PHOTOiD
Category:
Mobile Advertising / Single
Annual ID:
09205N
Award:
2009 Interactive Merit Award
Agency:
G2 Direct & Digital / Mumbai
Client:
Ojus Medical Institute
Title:
Be Aware
Category:
Email Marketing / Single
Annual ID:
09206N
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
NewsArcade
Category:
Brand Gaming / Offline
Annual ID:
09190N
Award:
2009 Interactive Merit Award
Agency:
DDB Worldwide Ltd. / Hong Kong
Client:
Volkswagen Hong Kong Ltd.
Title:
The VW Challenge
Category:
Brand Gaming / Offline
Annual ID:
09191N
Award:
2009 Interactive Merit Award
Agency:
bbdowest / california
Client:
San Francisco Zoo
Title:
Critter Quest
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09231N
Award:
2009 Interactive Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing iJapanj Inc.
Title:
Interactive Mega Gallery
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09232N
Award:
2009 Interactive Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Jameson
Title:
If Walls Could Talk
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09233N
Award:
2009 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
(RED)Wire
Title:
Jay-Z "Brooklyn (Go Hard)"
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09234N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
SHUEISHA Inc.
Title:
Jumpland
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09235N
Award:
2009 Interactive Merit Award
Agency:
Make Studios / Singapore
Client:
Samsung Mobile
Title:
Mix & Mash
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09236N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Travelers
Title:
Shadow Golf Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09237N
Award:
2009 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Company
Title:
Ultimate Local
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09238N
Award:
2009 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
United States Army
Title:
A World Like No Other
Category:
Microsites / Corporate Image
Annual ID:
09119N
Award:
2009 Interactive Merit Award
Agency:
Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client:
adidas AG
Title:
adidas Y-3 Lightbox
Category:
Microsites / Corporate Image
Annual ID:
09120N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
Adobe MAX Branding 2008
Category:
Microsites / Corporate Image
Annual ID:
09121N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Canon Marketing Malaysia Sdn Bhd
Title:
Canon Goes Green
Category:
Microsites / Corporate Image
Annual ID:
09122N
Award:
2009 Interactive Merit Award
Agency:
Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client:
Coca-Cola
Title:
Coca-Cola Xmas 2008 - Christmas Lights
Category:
Microsites / Corporate Image
Annual ID:
09123N
Award:
2009 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
Crazy Run
Category:
Microsites / Corporate Image
Annual ID:
09124N
Award:
2009 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc/Hakuhodo DY media partners
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Category:
Microsites / Corporate Image
Annual ID:
09125N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Itau
Title:
I can bank it
Category:
Microsites / Corporate Image
Annual ID:
09126N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
Microsites / Corporate Image
Annual ID:
09127N
Award:
2009 Interactive Merit Award
Agency:
Ologie / Columbus
Client:
Columbus College of Art and Design
Title:
Joseph Canzani Microsite
Category:
Microsites / Corporate Image
Annual ID:
09128N
Award:
2009 Interactive Merit Award
Agency:
KREATIVEKONZEPTION*001 Berlin / Berlin
Client:
BMW AG / MINI
Title:
MINI Space
Category:
Microsites / Corporate Image
Annual ID:
09129N
Award:
2009 Interactive Merit Award
Agency:
Fallon London / London
Client:
Kerry Foods - Cheestrings
Title:
MR STRINGS
Category:
Microsites / Corporate Image
Annual ID:
09130N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
NAB
Title:
NAB Community
Category:
Microsites / Corporate Image
Annual ID:
09131N
Award:
2009 Interactive Merit Award
Agency:
Firstborn / NY
Client:
National Grid
Title:
National Grid Floe
Category:
Microsites / Corporate Image
Annual ID:
09132N
