The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Broadcast Design / Single
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Promos / In-house Promo
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Branding / Annual Report
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Installations
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Online Branded Entertainment / Long-form
Kid Rescue
Agency: Y&R COLOMBIA / BOGOTA
Client: Fundación Telefónica Category: Social Media / Location-Aware Services
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Cinema / Documentaries
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Agency: Paprika / Montreal
Client: Mission Design Category: Branding / Booklet/Brochure
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Best Brand Channel
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Online Branded Entertainment / Short-form
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Award:
2012 Advertising Silver Pencil
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12030A
Award:
2012 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Addiction
Category:
Broadcast Design / Single
Annual ID:
12059D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Annual ID:
12063E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Annual ID:
12048E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Innovation in Branded Content
Annual ID:
12049E
Award:
2012 Design Silver Pencil
Agency:
Ribbonesia / Sapporo
Client:
Ribbonesia
Title:
"Ribbonesia" Adornments
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12024D
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12061T
Award:
2012 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12024N
Award:
2012 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Annual ID:
12091T
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12109G
Award:
2012 Advertising Silver Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12081T
Award:
2012 Advertising Silver Pencil
Agency:
TRY/ Apt / Oslo
Client:
Canal Digital
Title:
The man who lived in a film
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12076T
Award:
2012 Design Silver Pencil
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Direct Mail / Single or Campaign
Annual ID:
12057D
Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Branding / Annual Report
Annual ID:
12002D
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
The invisible drive
Category:
Experiential Advertising / Installations
Annual ID:
12106G
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Annual ID:
12028N
Award:
2012 Interactive Silver Pencil
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12040N
Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12041N
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Billboards - Single
Annual ID:
12012A
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Annual ID:
12034E
Award:
2012 Interactive Silver Pencil
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Fundación Telefónica
Title:
Kid Rescue
Category:
Social Media / Location-Aware Services
Annual ID:
12087N
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12070N
Award:
2012 Advertising Silver Pencil
Agency:
Duval Guillaume Modem / Berchem
Client:
Carlsberg
Title:
Bikers
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
12085T
Award:
2012 Design Silver Pencil
Agency:
serviceplan / Munich
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
1m2 of curiosity. The do-it-yourself recruitment posters.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12031D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Annual ID:
12024E
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12058N
Award:
2012 Advertising Silver Pencil
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Non-Broadcast / Online
Annual ID:
12087T
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Annual ID:
12042E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Annual ID:
12043E
Award:
2012 Interactive Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Annual ID:
12054N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Annual ID:
12055N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Annual ID:
12013E
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Interactive Silver Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12063N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CumminsRoss / Melbourne
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Annual ID:
12009E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
PARTY / Tokyo
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Annual ID:
12194E
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12016A
Award:
2012 Advertising Silver Pencil
Agency:
RKCR Y&R / London
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12001A
Award:
2012 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Mission Design
Title:
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
12005D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Annual ID:
12052E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Annual ID:
12053E
Award:
2012 Design Silver Pencil
Agency:
Out of the Box / New Delhi
Client:
UPDN Broking
Title:
UPDN
Category:
Branding / Logo Design
Annual ID:
12009D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Annual ID:
12029E
Award:
2012 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12072T
Award:
2012 Interactive Silver Pencil
Agency:
Carnation Group / Budapest
Client:
Totoya Creatures
Title:
Totoya Creatures development and introduction
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12026N
Award:
2012 Advertising Silver Pencil
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Category:
Collateral / Posters - Campaign
Annual ID:
12024A
Award:
2012 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
12032N
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12045N
Award:
2012 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12048N
