The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Cinema / Documentaries
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Spatial Design / Indoor Spaces
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Online Branded Entertainment / Short-form
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Broadcast Design / Single
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Promos / In-house Promo
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Installations
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
Shoe repair
Agency: The Classic Partnership Advertising / Dubai
Client: Khalid Javed Category: Corporate Identity / Individual Item
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Interactive Silver Pencil
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12040N
Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12041N
Award:
2012 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Annual ID:
12091T
Award:
2012 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Title:
The Ultra Asian
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12078D
Award:
2012 Design Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
ASOS Urban Tour
Category:
Broadcast Design / Campaign
Annual ID:
12061D
Award:
2012 Interactive Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Annual ID:
12011N
Award:
2012 Interactive Silver Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12063N
Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Annual ID:
12080N
Award:
2012 Interactive Silver Pencil
Agency:
JWT Paris / Neuilly-sur-Seine cedex
Client:
AIDES
Title:
SEXY FINGERS
Category:
Craft / Animation/Motion Graphics
Annual ID:
12081N
Award:
2012 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12065T
Award:
2012 Branded Entertainment Silver Pencil
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Annual ID:
12013E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Annual ID:
12002E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Annual ID:
12058E
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Annual ID:
12041A
Award:
2012 Design Silver Pencil
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Collateral Design / Promotion
Annual ID:
12039D
Award:
2012 Design Silver Pencil
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Spatial Design / Indoor Spaces
Annual ID:
12042D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Annual ID:
12005E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Special / Auckland
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Annual ID:
12006E
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Annual ID:
12021N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Annual ID:
12029E
Award:
2012 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12068D
Award:
2012 Advertising Silver Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Annual ID:
12114G
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Annual ID:
12042E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Annual ID:
12043E
Award:
2012 Advertising Silver Pencil
Agency:
BETC Euro RSCG / Los Angeles
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Annual ID:
12093T
Award:
2012 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Addiction
Category:
Broadcast Design / Single
Annual ID:
12059D
Award:
2012 Design Silver Pencil
Agency:
Out of the Box / New Delhi
Client:
UPDN Broking
Title:
UPDN
Category:
Branding / Logo Design
Annual ID:
12009D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Annual ID:
12063E
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12109G
Award:
2012 Interactive Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Annual ID:
12054N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Annual ID:
12055N
Award:
2012 Interactive Silver Pencil
Agency:
MTh (Motion Theory) / Los Angeles
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12050N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CumminsRoss / Melbourne
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Annual ID:
12009E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
PARTY / Tokyo
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Annual ID:
12194E
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Billboards - Single
Annual ID:
12012A
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E
Award:
2012 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Annual ID:
12008N
Award:
2012 Interactive Silver Pencil
Agency:
Jam3 / Toronto
Client:
Sandbag
Title:
Bjork.com
Category:
Craft / Typography
Annual ID:
12077N
Award:
2012 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12048N
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
The invisible drive
Category:
Experiential Advertising / Installations
Annual ID:
12106G
Award:
2012 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12045D
Award:
2012 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex Hiroshima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12046D
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Annual ID:
12015N
Award:
2012 Interactive Silver Pencil
Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Annual ID:
12016N
Award:
2012 Interactive Silver Pencil
Agency:
Carnation Group / Budapest
Client:
Totoya Creatures
Title:
Totoya Creatures development and introduction
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12026N
Award:
2012 Design Silver Pencil
Agency:
The Classic Partnership Advertising / Dubai
Client:
Khalid Javed
Title:
Shoe repair
Category:
Corporate Identity / Individual Item
Annual ID:
12016D
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12035N
