The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Best Brand Channel
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Websites / Consumer Goods
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Cinema / Documentaries
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Shoe repair
Agency: The Classic Partnership Advertising / Dubai
Client: Khalid Javed Category: Corporate Identity / Individual Item
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design
BMW Culture
Agency: Sagmeister Inc. / New York
Client: BMW Category: Publication Design / Book Cover Design
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Gaming / Online gaming