The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Jury Archive
- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Urn
Agency: JWT New York / New York
Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get
Agency: Leo Burnett Chicago / Chicago
Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam!
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles
Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012
Agency: Ponce Buenos Aires / Buenos Aires
Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life
Agency: Publicis Conseil / PARIS
Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York
Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / :30/:25 - Single
GO GO GO
Agency: Ogilvy Brasil / são paulo
Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single