The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear
Agency: Havas Worldwide / New York
Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma
Agency: Leo Burnett France / Saint-Denis
Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo
Agency: Leo Burnett / Lisboa
Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie
Agency: Saatchi & Saatchi / New York
Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Consumer Television / :30/:25 - Single
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda Category: Direct Marketing / Flat Mailing
The Campaign That Broke All the Records
Agency: BBDO / New York
Client: Guinness Book of World Records Category: Collateral / Posters - Campaign
There's more out there
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
Miss
Agency: lg2 / Quebec
Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem
Agency: Ogilvy & Mather / Cape Town
Client: Rape Wise Category: Radio / Public Service - Single
My Country
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom
Agency: Y&R South Africa / Johannesburg
Client: Gun Free South Africa Category: Radio / Public Service - Single
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
5 easy ways to kill an elephant
Agency: Ogilvy & Mather Africa / Nairobi
Client: East African Wildlife Society Category: Print Craft / Writing - Single or Campaign
Disclaimer
Agency: Y&R / Dubai
Client: American Garden Category: Print Craft / Writing - Single or Campaign
WOMAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio / Consumer - Single
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
The Geekiest Promo - Klingon
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Single
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Lecture
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140100A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140151A
Award:
2014 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Google
Title:
Smart Dad
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140193A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140345A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140413A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140503A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Bear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140533A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
"Dad's Sixth Sense"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140571A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Delipapier
Title:
Emma
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140689A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
IndieLisboa
Title:
Noooo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140693A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills- Cheerios
Title:
Gracie
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141107A
Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141230A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Annual ID:
140299A
Award:
2014 Advertising Merit Award
Agency:
FCB / Cape Town
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
140359A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Direct Marketing / Flat Mailing
Annual ID:
140400A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Quint
Title:
Dubai's Got Culture
Category:
Direct Marketing / Flat Mailing
Annual ID:
141291A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Annual ID:
140115A
Award:
2014 Advertising Merit Award
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Annual ID:
140753A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Annual ID:
140890A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Collateral / Posters - Campaign
Annual ID:
141288A
Award:
2014 Advertising Merit Award
Agency:
lg2 / Quebec
Client:
The Quebec Automobile Insurance Corporation
Title:
Miss
Category:
Radio / Public Service - Single
Annual ID:
140740A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup Philippines / Taguig
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Annual ID:
140798A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio / Public Service - Single
Annual ID:
140813A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio / Public Service - Single
Annual ID:
140814A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio / Public Service - Single
Annual ID:
140815A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Rape Wise
Title:
National Anthem
Category:
Radio / Public Service - Single
Annual ID:
140882A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Annual ID:
141294A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Annual ID:
141295A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Annual ID:
141309A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140024A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140066A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140278A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi
Client:
East African Wildlife Society
Title:
5 easy ways to kill an elephant
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140893A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
141289A
Award:
2014 Advertising Merit Award
Agency:
AnyEver / Eschweiler
Client:
Audi
Title:
Warning
Category:
Radio / Consumer - Single
Annual ID:
140077A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Annual ID:
140182A
Award:
2014 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Annual ID:
140271A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Annual ID:
140292A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Annual ID:
140311A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio / Consumer - Single
Annual ID:
140534A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Annual ID:
140642A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Annual ID:
140756A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Annual ID:
140757A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo - Klingon
Category:
Radio / Consumer - Single
Annual ID:
140771A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio / Consumer - Single
Annual ID:
140907A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Annual ID:
140950A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Annual ID:
141282A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Annual ID:
141283A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140130A
