The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Use of Technology / Augmented Reality
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: User-Generated Content
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google Category: Motion Graphics / Series
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Media Relations
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Responsive Environments
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Architecture Enhancement
Titanfall 2
Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica
Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Google Earth VR Tours
Agency: Antfood / New York
Client: Google Category: Craft - Innovation in Moving Image Craft / Audio
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Shared Skin Initiative
Agency: Shackleton / Barcelona
Client: Almirall Category: Internal Communications
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Cinema Advertising
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Cinema Advertising
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Posters - Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Experiential / Live Events
We're The Superhumans
Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London
Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo
Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Events & Experiential
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Physical Product
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn
Client: PlayPallets International Category: Physical Product
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Packaging / Specialty
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Branded Entertainment
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Annual ID:
OS_BE17022S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17046S
Award:
2017 Mobile Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Annual ID:
OS_MO17016S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Annual ID:
OS_BE17033S
Award:
2017 Interactive Silver Pencil
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17009S
Award:
2017 Design Silver Pencil
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17055S
Award:
2017 Design Silver Pencil
Agency:
Droga5 / New York + Google / Mountain View
Client:
Google
Title:
Made By Google
Category:
Motion Graphics / Series
Annual ID:
OS_DE17062S
Award:
2017 Public Relations Silver Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Media Relations
Annual ID:
OS_PR17003S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17066S
Award:
2017 Responsive Environments Silver Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17010S
Award:
2017 Responsive Environments Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Architecture Enhancement
Annual ID:
OS_RE17002S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica
Client:
Electronic Arts/ Respawn Entertainment
Title:
Titanfall 2
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17023S
Award:
2017 Public Relations Silver Pencil
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Innovation in Public Relations
Annual ID:
OS_PR17030S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Antfood / New York
Client:
Google
Title:
Google Earth VR Tours
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI17041S
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17005S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17010S
Award:
2017 Direct Marketing Silver Pencil
Agency:
J. Walter Thompson / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Annual ID:
OS_DI17042S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Annual ID:
OS_DI17043S
Award:
2017 Public Relations Silver Pencil
Agency:
Shackleton / Barcelona
Client:
Almirall
Title:
Shared Skin Initiative
Category:
Internal Communications
Annual ID:
OS_PR17014S
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Annual ID:
OS_FI17022S
Award:
2017 Film Silver Pencil
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Annual ID:
OS_FI17023S
Award:
2017 Radio Silver Pencil
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Innovation in Radio
Annual ID:
OS_RA17022S
Award:
2017 Radio Silver Pencil
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Annual ID:
OS_RA17023S
Award:
2017 Design Silver Pencil
Agency:
AD&D / Tokyo
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17030S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17031S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17032S
Award:
2017 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17033S
Award:
2017 Design Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17087S
Award:
2017 Design Silver Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17076S
Award:
2017 Design Silver Pencil
Agency:
Scholz & Friends / Berlin + Salon Alpin / Vienna
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17077S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17032S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17009S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Annual ID:
OS_BE17028S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Final Cut / London + 4Creative / London + Blink / London + MPC / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17011S
Award:
2017 Interactive Silver Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17027S
Award:
2017 Interactive Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17028S
Award:
2017 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17080S
Award:
2017 Design Silver Pencil
Agency:
Toppan Printing Co.,Ltd. / Tokyo
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17081S
Award:
2017 Public Relations Silver Pencil
Agency:
DigitasLBi / Chicago + Ketchum / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Annual ID:
OS_PR17007S
Award:
2017 Public Relations Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Annual ID:
OS_PR17008S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17006S
Award:
2017 Film Silver Pencil
Agency:
The Martin Agency / Richmond + RadicalMedia / New York
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Annual ID:
OS_FI17002S
Award:
2017 Intellectual Property Silver Pencil
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Annual ID:
OS_IP17003S
Award:
2017 Intellectual Property Silver Pencil
Agency:
PlayPallets International / Brooklyn
Client:
PlayPallets International
Title:
PlayPallets: Basketball
Category:
Physical Product
Annual ID:
OS_IP17004S
Award:
2017 Cross-Platform Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17024S
Award:
2017 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17024S
Award:
2017 Mobile Silver Pencil
Agency:
WCRS / London
Client:
The Royal Air Force
Title:
Sound Skills
Category:
Craft / Music / Sound
Annual ID:
OS_MO17025S
Award:
2017 Design Silver Pencil
Agency:
Leo Burnett Germany / Frankfurt
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Annual ID:
OS_DE17044S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17036S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17037S
