The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight
Agency: Jung von Matt/ AG / Hamburg
Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital Design
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Digital Design
A Message From Earth
Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client: WeTransfer Category: Digital Design
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Visual Identity Conducted by Sir Simon Rattle
Agency: Superunion / London + Symphony Orchestra / London
Client: London Symphony Orchestra Category: Data Visualization / Dynamic
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
Walking the Path to Eternal Fragrance
Agency: Hanqingtang Design NH7 / Nanjing
Client: Phoenix Science Press Category: Editorial / Book Interior
Nocturne
Agency: Hanqingtang Design NH7 / Nanjing
Client: Zhejiang People's Fine Arts Publishing Category: Editorial / Book Interior
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York
Client: Rizzoli Publications Category: Editorial / Book Interior
Che Pi-Interview with Zuoxiaozuzhou
Agency: PAY2PLAY / Beijing
Client: Zuoxiaozuzhou Studio Category: Editorial / Book Interior
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Book Interior
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
Google Pixel Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS
Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
Award:
2018 Design Merit Award
Agency:
Dentsu Jayme Syfu / Makati City
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18173M
Award:
2018 Design Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18174M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18175M
Award:
2018 Design Merit Award
Agency:
Jung von Matt/ AG / Hamburg
Client:
Hamburg Marketing, Elbphilharmonie Hamburg
Title:
Music in Sight
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18176M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18177M
Award:
2018 Design Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital Design
Annual ID:
OS_DE18159M
Award:
2018 Design Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Digital Design
Annual ID:
OS_DE18160M
Award:
2018 Design Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Digital Design
Annual ID:
OS_DE18161M
Award:
2018 Design Merit Award
Agency:
WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client:
WeTransfer
Title:
A Message From Earth
Category:
Digital Design
Annual ID:
OS_DE18162M
Award:
2018 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18091M
Award:
2018 Design Merit Award
Agency:
Leo Burnett, / Toronto
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18092M
Award:
2018 Design Merit Award
Agency:
Superunion / London + Symphony Orchestra / London
Client:
London Symphony Orchestra
Title:
Visual Identity Conducted by Sir Simon Rattle
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18158M
Award:
2018 Design Merit Award
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Annual ID:
OS_DE18075M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Annual ID:
OS_DE18076M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18208M
Award:
2018 Design Merit Award
Agency:
Hanqingtang Design NH7 / Nanjing
Client:
Phoenix Science Press
Title:
Walking the Path to Eternal Fragrance
Category:
Editorial / Book Interior
Annual ID:
OS_DE18104M
Award:
2018 Design Merit Award
Agency:
Hanqingtang Design NH7 / Nanjing
Client:
Zhejiang People's Fine Arts Publishing
Title:
Nocturne
Category:
Editorial / Book Interior
Annual ID:
OS_DE18105M
Award:
2018 Design Merit Award
Agency:
Stella Giovanni / New York
Client:
Rizzoli Publications
Title:
Supima: World's Finest Cottons
Category:
Editorial / Book Interior
Annual ID:
OS_DE18106M
Award:
2018 Design Merit Award
Agency:
PAY2PLAY / Beijing
Client:
Zuoxiaozuzhou Studio
Title:
Che Pi-Interview with Zuoxiaozuzhou
Category:
Editorial / Book Interior
Annual ID:
OS_DE18107M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Editorial / Book Interior
Annual ID:
OS_DE18108M
Award:
2018 Design Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE18178M
Award:
2018 Design Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE18179M
Award:
2018 Design Merit Award
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Google Pixel Wallpapers
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18215M
Award:
2018 Design Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18216M
Award:
2018 Design Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18217M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Annual ID:
OS_DE18109M
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Annual ID:
OS_DE18186M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18187M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18188M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18189M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18190M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Suntory Holdings Ltd.
Title:
YAMAZAKI MOMENTS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18191M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18192M
Award:
2018 Design Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18193M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18194M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18195M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18196M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18197M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18126M
