The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bubbles
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Online Advertising / Banners
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Interactive / Experiential
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York
Client: Rizzoli Publications Category: Editorial / Book Cover
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media / Live Events
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Craft - Writing / Single
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA Category: Craft - Animation / Campaign
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Direction / Single
Above the Noise
Agency: Park Pictures LLC / New York + JohnXHannes / New York
Client: Beats by Dre Category: Craft - Direction / Single
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client: Volvo UK Category: Broadcast / Long Form - Single
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China Category: Promotional / Collateral Items - Single or Series
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike Category: Branded Social Post / Campaign
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Data Visualization / Dynamic
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
Leave With A Story
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
ChopChop1.0_AtomicBombPig
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft / Music / Sound
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Online / Live Webcast
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online / Live Webcast
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Community Building
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign