The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Words Count
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Never Gets Old
Agency: Grey MENA / Dubai
Client: The LEGO Group Category: Publishing / Newspaper - Campaign
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Prom King
Agency: MullenLowe / Boston
Client: Burger King Category: Out-of-Home / Billboards & Transit - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
Happy Moving Day
Agency: Cossette / Montreal + OMD / Montreal
Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Out-of-Home / Billboards & Transit - Campaign
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out-of-Home / Billboards & Transit - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Take Notice
Agency: Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client: Marie Keating Foundation Category: Out-of-Home / Experiential & Installations - Single
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Out-of-Home / Experiential & Installations - Single
The Blank Newspaper Cover
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times Category: Out-of-Home / Experiential & Installations - Single
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Out-of-Home / Experiential & Installations - Single
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Out-of-Home / Experiential & Installations - Single
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping
Agency: Masaki Hanahara / Tokyo + vision track / Tokyo
Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Illustration
STILL UNKNOWN
Agency: DENTSU INC. / Tokyo
Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Coming of Age
Agency: DDB Group / Singapore + Independent / Singapore
Client: Breast Cancer Foundation Category: Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19065M
Award:
2019 Print & Outdoor Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
McMansions
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19066M
Award:
2019 Print & Outdoor Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami
Client:
Burger King
Title:
Car Crashes
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19067M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19068M
Award:
2019 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client:
John F. Kennedy Presidential Library
Title:
Words Count
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19069M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19070M
Award:
2019 Print & Outdoor Merit Award
Agency:
Grey MENA / Dubai
Client:
The LEGO Group
Title:
Never Gets Old
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19071M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO19079M
Award:
2019 Print & Outdoor Merit Award
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19059M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19060M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19061M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19062M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19063M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19064M
Award:
2019 Print & Outdoor Merit Award
Agency:
Edelman / New York
Client:
KFC
Title:
KFC 11 Herbs & Spices Firelog
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19100M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19106M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19107M
Award:
2019 Print & Outdoor Merit Award
Agency:
MullenLowe / Boston
Client:
Burger King
Title:
Prom King
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19108M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19109M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cossette / Montreal + OMD / Montreal
Client:
McDonald's Canada
Title:
Happy Moving Day
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19104M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19105M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19110M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19111M
Award:
2019 Print & Outdoor Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami
Client:
Burger King
Title:
Car Crashes
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19112M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19113M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19114M
Award:
2019 Print & Outdoor Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19101M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19102M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19103M
Award:
2019 Print & Outdoor Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19124M
Award:
2019 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19117M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19118M
Award:
2019 Print & Outdoor Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client:
Marie Keating Foundation
Title:
Take Notice
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19119M
Award:
2019 Print & Outdoor Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19120M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
The Blank Newspaper Cover
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19121M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19122M
Award:
2019 Print & Outdoor Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19123M
Award:
2019 Print & Outdoor Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
User-Generated Campaign
Annual ID:
OS_PO19129M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Illustration
Annual ID:
OS_PO19144M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_PO19145M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Craft / Illustration
Annual ID:
OS_PO19146M
Award:
2019 Print & Outdoor Merit Award
Agency:
Masaki Hanahara / Tokyo + vision track / Tokyo
Client:
TOKYO MIDTOWN
Title:
Coin Flipping
Category:
Craft / Illustration
Annual ID:
OS_PO19147M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Illustration
Annual ID:
OS_PO19148M
Award:
2019 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
STILL UNKNOWN
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19090M
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19091M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group / Singapore + Independent / Singapore
Client:
Breast Cancer Foundation
Title:
Coming of Age
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19092M
