The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Short Form Video / Single
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Craft / Typography
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
The Seven Worlds
Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client: Hennessy Category: Craft - Visual Effects / Single
Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Digital Product
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Audio
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA Category: Social Post / Real-time Response
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Cinematography / Single
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Craft / Use of Music
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Electronics Iberia Category: Branded Content
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / Interface Design
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia
Client: Outrider Foundation Category: Data Visualization / Static or Dynamic