The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Innovation in Direct Marketing
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Writing / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft - Writing / Single
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Innovation in Film
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Technology
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Experiential
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Products
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Promotional / Print Advertisements
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing / Production
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Single
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Short Form Video / Single
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: UX / UI / Interface Design
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Design
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging / Specialty
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Community Building
IKEA Stuff Monster
Agency: Rethink + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client: IKEA Canada Category: Craft - Visual Effects / Single
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Good Morning World
Agency: Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland
Client: Tourism New Zealand Category: User-Generated Content
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Integrated Branding
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Applications
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Newspaper / Campaign
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Active Engagement
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_044B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_045B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_016B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_017B
Award:
2020 Film Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Innovation in Film
Annual ID:
OS_FI20_042B
Award:
2020 Mobile Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_026B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Disney Yellow Shoes / Orlando
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Experiential
Annual ID:
OS_EX20_029B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Products
Annual ID:
OS_HW20_007B
Award:
2020 Design Bronze Pencil
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE20_014B
Award:
2020 Out of Home Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Annual ID:
OS_OH20_027B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Annual ID:
OS_OH20_028B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_IN20_029B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_033B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Annual ID:
OS_IN20_019B
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Next Episode
Category:
Short Form Video / Single
Annual ID:
OS_BE20_005B
Award:
2020 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_016B
Award:
2020 Social Media Bronze Pencil
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Social Post / Campaign
Annual ID:
OS_SM20_011B
Award:
2020 Social Media Bronze Pencil
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Social Post / Campaign
Annual ID:
OS_SM20_012B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI20_015B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_022B
Award:
2020 Digital Craft Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / Interface Design
Annual ID:
OS_DC20_005B
Award:
2020 Social Media Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_016B
Award:
2020 Design Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Annual ID:
OS_DE20_025B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
BETC / Paris
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Annual ID:
OS_IN20_005B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Websites
Annual ID:
OS_IN20_006B
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Design Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Annual ID:
OS_DE20_021B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Annual ID:
OS_PR20_009B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Rethink + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client:
IKEA Canada
Title:
IKEA Stuff Monster
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_029B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_030B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Immersive Digital Spaces
Annual ID:
OS_IN20_021B
Award:
2020 Film Bronze Pencil
Agency:
Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
User-Generated Content
Annual ID:
OS_FI20_039B
Award:
2020 Integrated Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_018B
Award:
2020 Mobile Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Annual ID:
OS_MO20_005B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN20_012B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_023B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_024B
Award:
2020 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_012B
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client:
Alzheimer's Society
Title:
My Carer
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Annual ID:
OS_DI20_018B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_OH20_025B
Award:
2020 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_003B
Award:
2020 Print Bronze Pencil
Agency:
adam&eveDDB / London + King Henry / London
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_004B
Award:
2020 Print Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_005B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_008B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Use of Music
Annual ID:
OS_RA20_023B
Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B
Award:
2020 Social Media Bronze Pencil
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Active Engagement
Annual ID:
OS_SM20_022B
