The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Production Design / Single or Series
The Flow
Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client: Gojek Category: Production Design / Single or Series
The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen Category: Production Design / Single or Series
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers Category: Production Design / Single or Series
The Flight Attendant Main Title
Agency: Warner Bros Worldwide Television Marketing / Burbank
Client: Warner Bros TV & HBO Max Category: Title Sequences
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc. Category: Direction / Series
Amazon Alexa Campaign
Agency: Biscuit Filmworks / London
Client: Amazon Alexa Category: Direction / Series
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Innovation & Transformation / Innovation in Lockdown
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal
Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Direction / Single
Valet Guys
Agency: BWGTBLD GmbH / Berlin + antoni / Berlin
Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Direction / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Direction / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Direction / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Direction / Single
ScissorHandsFree
Agency: Leo Burnett / Detroit + O Positive / Los Angeles
Client: Cadillac Category: Direction / Single
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike Category: Direction / Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Direction / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Moving Image Craft
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram Category: Innovation & Transformation / Innovation in Moving Image Craft
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Casting
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Casting
The Greatest Gift
Agency: Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Casting
MAN ENOUGH: SHAVING STEREOTYPES
Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client: Procter & Gamble India / Gillette Category: Casting
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon Category: Casting
Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client: Colgate-Palmolive Category: Casting
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Editing / Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Editing / Single
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Trim / London
Client: Apple Category: Editing / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Editing / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Editing / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Disappearing stories
Agency: Mozga Studio / Moscow
Client: Enjoyable Ageing Charity Foundation Category: Use of Vertical Video
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Writing / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single
Misinformation
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single
Award:
2021 Moving Image Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_076M
Award:
2021 Moving Image Craft Merit Award
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_077M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client:
Gojek
Title:
The Flow
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_078M
Award:
2021 Moving Image Craft Merit Award
Agency:
Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client:
Volkswagen
Title:
The Wheel
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_079M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + DDB / Chicago
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_080M
Award:
2021 Moving Image Craft Merit Award
Agency:
Warner Bros Worldwide Television Marketing / Burbank
Client:
Warner Bros TV & HBO Max
Title:
The Flight Attendant Main Title
Category:
Title Sequences
Annual ID:
OS_MI21_096M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + outsider.tv
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Annual ID:
OS_MI21_051M
Award:
2021 Moving Image Craft Merit Award
Agency:
Biscuit Filmworks / London
Client:
Amazon Alexa
Title:
Amazon Alexa Campaign
Category:
Direction / Series
Annual ID:
OS_MI21_052M
Award:
2021 Moving Image Craft Merit Award
Agency:
FIG + CNN + HouseSpecial
Client:
CNN
Title:
Donkey & Elephant
Category:
Animation / Series
Annual ID:
OS_MI21_089M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_109M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_110M
Award:
2021 Moving Image Craft Merit Award
Agency:
4ZERO1 / Montreal + Cossette / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Direction / Single
Annual ID:
OS_MI21_036M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Annual ID:
OS_MI21_037M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Annual ID:
OS_MI21_038M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Annual ID:
OS_MI21_039M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Annual ID:
OS_MI21_040M
Award:
2021 Moving Image Craft Merit Award
Agency:
BWGTBLD GmbH / Berlin + antoni / Berlin
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Direction / Single
Annual ID:
OS_MI21_041M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Direction / Single
Annual ID:
OS_MI21_042M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Direction / Single
Annual ID:
OS_MI21_043M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Direction / Single
Annual ID:
OS_MI21_044M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Direction / Single
Annual ID:
OS_MI21_045M
Award:
2021 Moving Image Craft Merit Award
Agency:
Leo Burnett / Detroit + O Positive / Los Angeles
Client:
Cadillac
Title:
ScissorHandsFree
Category:
Direction / Single
Annual ID:
OS_MI21_046M
Award:
2021 Moving Image Craft Merit Award
Agency:
Pulse Films + Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Annual ID:
OS_MI21_047M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Huggies + Droga5 / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Direction / Single
Annual ID:
OS_MI21_048M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Annual ID:
OS_MI21_049M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Annual ID:
OS_MI21_050M
Award:
2021 Moving Image Craft Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_107M
Award:
2021 Moving Image Craft Merit Award
Agency:
Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client:
Instagram
Title:
Everyday
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_108M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Casting
Annual ID:
OS_MI21_099M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Casting
Annual ID:
OS_MI21_100M
Award:
2021 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Xfinity
Title:
The Greatest Gift
Category:
Casting
Annual ID:
OS_MI21_101M
Award:
2021 Moving Image Craft Merit Award
Agency:
Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client:
Procter & Gamble India / Gillette
Title:
MAN ENOUGH: SHAVING STEREOTYPES
Category:
Casting
Annual ID:
OS_MI21_102M
Award:
2021 Moving Image Craft Merit Award
Agency:
Grey / New York
Client:
P&G
Title:
The Pause
Category:
Casting
Annual ID:
OS_MI21_103M
Award:
2021 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + PRETTYBIRD / London
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Annual ID:
OS_MI21_104M
Award:
2021 Moving Image Craft Merit Award
Agency:
Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client:
Colgate-Palmolive
Title:
Yimsu
Category:
Casting
Annual ID:
OS_MI21_105M
Award:
2021 Moving Image Craft Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Casting
Annual ID:
OS_MI21_106M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Editing / Single
Annual ID:
OS_MI21_063M
Award:
2021 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Editing / Single
Annual ID:
OS_MI21_064M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Editing / Single
Annual ID:
OS_MI21_065M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Editing / Single
Annual ID:
OS_MI21_066M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Editing / Single
Annual ID:
OS_MI21_067M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Editing / Single
Annual ID:
OS_MI21_068M
Award:
2021 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Editing / Single
Annual ID:
OS_MI21_069M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Editing / Single
Annual ID:
OS_MI21_070M
Award:
2021 Moving Image Craft Merit Award
Agency:
Mozga Studio / Moscow
Client:
Enjoyable Ageing Charity Foundation
Title:
Disappearing stories
Category:
Use of Vertical Video
Annual ID:
OS_MI21_097M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Survive
Category:
Writing / Single
Annual ID:
OS_MI21_053M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Writing / Single
Annual ID:
OS_MI21_054M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Writing / Single
Annual ID:
OS_MI21_055M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Misinformation
Category:
Writing / Single
Annual ID:
OS_MI21_056M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Writing / Single
Annual ID:
OS_MI21_057M
