The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Direction / Single
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Direction / Single
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Facebook
Client: Facebook Category: Direction / Single
Technically Illegal
Agency: Droga5 / New York + Little Minx / Los Angeles
Client: Reform Alliance Category: Direction / Single
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Direction / Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Direction / Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Direction / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Direction / Single
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Direction / Single
Mind Reader
Agency: Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client: Amazon Category: Direction / Single
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Direction / Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Direction / Single
Teenage Dream
Agency: SMUGGLER + BBDO / New York
Client: Sandy Hook Promise Category: Direction / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Direction / Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Direction / Single
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple Category: Writing / Series
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz Category: Production Design
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Yours To Make
Agency: SMUGGLER + Johannes Leonardo / New York
Client: Instagram Category: Production Design
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Production Design
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Production Design
License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client: DHL Category: Cinematography / Single
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Cinematography / Single
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Cinematography / Single
Drive 2 Extremes
Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client: Porsche Middle East & Africa Category: Cinematography / Single
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Cinematography / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Cinematography / Single
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV Category: Cinematography / Single
The Cry
Agency: Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris
Client: 30 Millions d'amis Category: Cinematography / Single
Our Little World
Agency: Rethink + IKEA + Scouts Honour
Client: IKEA Canada Category: Cinematography / Single
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota Category: Cinematography / Single
Underwater Dance
Agency: SMUGGLER + AMV BBDO / London
Client: Ford Category: Cinematography / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Cinematography / Single
Yellowjackets Main Title
Agency: Digital Kitchen / Los Angeles
Client: Showtime Category: Title Sequences
Only Murderers in the Building Main Title
Agency: Elastic / Santa Monica
Client: Hulu Category: Title Sequences
The Andy Warhol Diaries Main Title
Agency: Elastic / Santa Monica
Client: Netflix Category: Title Sequences
The White Lotus - Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Animation / Single
Chicharron Run
Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client: Ubisoft / Far Cry 6 Category: Animation / Single
Unbox a world of music
Agency: Droga5 / London + Amazon Music / Seattle + Blinkink / London + Freefolk / London
Client: Amazon Music Category: Animation / Single
Day of the Dead
Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México
Client: Doritos Category: Animation / Single
THE JUJUBE
Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client: Tencent Neo-Culture Creativity Category: Animation / Single
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Animation / Single
Award:
2022 Moving Image Craft Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Cinematography / Series
Annual ID:
OS22_MI107M
Award:
2022 Moving Image Craft Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Editing / Series
Annual ID:
OS22_MI093M
Award:
2022 Moving Image Craft Merit Award
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives
Category:
Direction / Single
Annual ID:
OS22_MI059M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Direction / Single
Annual ID:
OS22_MI060M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Direction / Single
Annual ID:
OS22_MI061M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Love Song / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Direction / Single
Annual ID:
OS22_MI062M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Little Minx / Los Angeles
Client:
Reform Alliance
Title:
Technically Illegal
Category:
Direction / Single
Annual ID:
OS22_MI063M
Award:
2022 Moving Image Craft Merit Award
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Direction / Single
Annual ID:
OS22_MI064M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Direction / Single
Annual ID:
OS22_MI065M
Award:
2022 Moving Image Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Direction / Single
Annual ID:
OS22_MI066M
Award:
2022 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Direction / Single
Annual ID:
OS22_MI067M
Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Direction / Single
Annual ID:
OS22_MI068M
Award:
2022 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client:
Amazon
Title:
Mind Reader
Category:
Direction / Single
Annual ID:
OS22_MI069M
Award:
2022 Moving Image Craft Merit Award
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Direction / Single
Annual ID:
OS22_MI070M
Award:
2022 Moving Image Craft Merit Award
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Direction / Single
Annual ID:
OS22_MI071M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + 180 Amsterdam
Client:
DHL
Title:
License to Deliver
Category:
Direction / Single
Annual ID:
OS22_MI072M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + BBDO / New York
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Direction / Single
Annual ID:
OS22_MI073M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Direction / Single
Annual ID:
OS22_MI074M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Direction / Single
Annual ID:
OS22_MI075M
Award:
2022 Moving Image Craft Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Writing / Series
Annual ID:
OS22_MI082M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Writing / Series
Annual ID:
OS22_MI083M
Award:
2022 Moving Image Craft Merit Award
Agency:
antoni garage GmbH & Co. KG / Berlin
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Production Design
Annual ID:
OS22_MI108M
Award:
2022 Moving Image Craft Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Annual ID:
OS22_MI109M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + Johannes Leonardo / New York
Client:
Instagram
Title:
Yours To Make
Category:
Production Design
Annual ID:
OS22_MI110M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Production Design
Annual ID:
OS22_MI111M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Production Design
Annual ID:
OS22_MI112M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Intuit TurboTax
Title:
Matchmaker
Category:
Production Design
Annual ID:
OS22_MI113M
Award:
2022 Moving Image Craft Merit Award
Agency:
180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client:
DHL
Title:
License To Deliver
Category:
Cinematography / Single
Annual ID:
OS22_MI094M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Cinematography / Single
Annual ID:
OS22_MI095M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Cinematography / Single
Annual ID:
OS22_MI096M
Award:
2022 Moving Image Craft Merit Award
Agency:
Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Cinematography / Single
Annual ID:
OS22_MI098M
Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Cinematography / Single
Annual ID:
OS22_MI099M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Cinematography / Single
Annual ID:
OS22_MI100M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client:
AB INBEV
Title:
Our Land
Category:
Cinematography / Single
Annual ID:
OS22_MI101M
Award:
2022 Moving Image Craft Merit Award
Agency:
Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris
Client:
30 Millions d'amis
Title:
The Cry
Category:
Cinematography / Single
Annual ID:
OS22_MI102M
Award:
2022 Moving Image Craft Merit Award
Agency:
Rethink + IKEA + Scouts Honour
Client:
IKEA Canada
Title:
Our Little World
Category:
Cinematography / Single
Annual ID:
OS22_MI103M
Award:
2022 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Annual ID:
OS22_MI104M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + AMV BBDO / London
Client:
Ford
Title:
Underwater Dance
Category:
Cinematography / Single
Annual ID:
OS22_MI105M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Cinematography / Single
Annual ID:
OS22_MI106M
Award:
2022 Moving Image Craft Merit Award
Agency:
Digital Kitchen / Los Angeles
Client:
Showtime
Title:
Yellowjackets Main Title
Category:
Title Sequences
Annual ID:
OS22_MI126M
Award:
2022 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica
Client:
Hulu
Title:
Only Murderers in the Building Main Title
Category:
Title Sequences
Annual ID:
OS22_MI127M
Award:
2022 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica
Client:
Netflix
Title:
The Andy Warhol Diaries Main Title
Category:
Title Sequences
Annual ID:
OS22_MI128M
Award:
2022 Moving Image Craft Merit Award
Agency:
Plains of Yonder / Seattle
Client:
HBO
Title:
The White Lotus - Main Title Sequence
Category:
Title Sequences
Annual ID:
OS22_MI129M
Award:
2022 Moving Image Craft Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Animation / Single
Annual ID:
OS22_MI114M
Award:
2022 Moving Image Craft Merit Award
Agency:
DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Animation / Single
Annual ID:
OS22_MI115M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / London + Amazon Music / Seattle + Blinkink / London + Freefolk / London
Client:
Amazon Music
Title:
Unbox a world of music
Category:
Animation / Single
Annual ID:
OS22_MI116M
Award:
2022 Moving Image Craft Merit Award
Agency:
Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México
Client:
Doritos
Title:
Day of the Dead
Category:
Animation / Single
Annual ID:
OS22_MI117M
Award:
2022 Moving Image Craft Merit Award
Agency:
Socialclub / Paris
Client:
ALIMA
Title:
THE FABRIC
Category:
Animation / Single
Annual ID:
OS22_MI118M
Award:
2022 Moving Image Craft Merit Award
Agency:
Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client:
Tencent Neo-Culture Creativity
Title:
THE JUJUBE
Category:
Animation / Single
Annual ID:
OS22_MI119M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Animation / Single
Annual ID:
OS22_MI120M
