The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Influencer Marketing / Multi-Channel
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Spatial Design / Experiential & Immersive
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Writing / Series
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Craft / Dynamic Data Visualization
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Public Relations
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Digital Product / In-Market
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Out of Home / Brand Installations
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Integrated Branding Campaign
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated PR Campaign
It's a New World of Cocktails
Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles
Client: Crown Royal Category: Production Design
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Products
Dubai Presents...
Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut
Client: Dubai Tourism Category: Original Music / Score
G-Star Raw: The Rhythm of Denim
Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam
Client: G-Star Raw Category: Original Music / Score
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Editorial / Digital Publications
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Cinema Advertising
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Casting
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Channel / Single Platform
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Radio & Audio
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Online Films & Video / Long Form - Single
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Brand Installations
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Static or Dynamic
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Long Form Video / Single
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Newspaper / Series
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
KFC Ciné
Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux
Client: KFC France Category: Sound Design
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Packaging / Specialty
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Social Media Post / Series
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Media Post / Series
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series