The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client: ICRC International Committee of The Red Cross Category: Film
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Creative Effectiveness / CSR
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Writing / Series
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Digital Product / Promotional
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Branding Campaign
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated Branding Campaign
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif Category: Integrated Branding Campaign
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Gaming / Mobile
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
#WeThe15
Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Integrated PR Campaign
Convergence Station
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Meow Wolf Category: Production Design
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX Category: Production Design
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Physical Product & Mobile Integration
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Ecommerce
Check It Before You Share It
Agency: Creative X Meta
Client: WhatsApp Category: Customer Experience (CX)
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Products
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Editing
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Cinema Advertising
N4TURE'S NUMB3R5
Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin
Client: WWF Germany Category: Data Visualization / Static
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Newspaper / Series
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Craft / Use of Technology
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Craft / Use of Technology
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Design
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Design
Chicharron Run
Agency: Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris
Client: Ubisoft / Far Cry 6 Category: Sound Design
Hellblade 2
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox Category: Sound Design
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: HandsAway Category: Experiential / Brand Installations