The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Innovation & Transformation / Innovation in Integrated
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Craft / Storytelling
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Craft / Storytelling
A.I. Ketchup
Agency: Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz Category: Craft / Use of Technology
Pay With Change
Agency: Edelman / New York
Client: Sports Illustrated Swimsuit Category: Brand Transformation / Repositioning
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client: Suncorp Insurance Category: Integrated Campaign
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Integrated Campaign
Not Delivered
Agency: OKTO / Stockholm + Slutet är nära / Stockholm
Client: Sweden for UNHCR Category: Integrated Campaign
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Integrated Campaign
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books Category: Integrated Campaign
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Integrated Campaign
Violet Month
Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client: Avon Category: Integrated Campaign
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Integrated Campaign
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Integrated Campaign
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm Category: Integrated Campaign
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Integrated Campaign
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition Category: Integrated Campaign
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Integrated Campaign
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client: Buick Category: Integrated Campaign
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Integrated Campaign
Award:
2023 Integrated Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS23_IG059M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_IG051M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Craft / Writing
Annual ID:
OS23_IG052M
Award:
2023 Integrated Merit Award
Agency:
Dentsu Creative Vietnam
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Annual ID:
OS23_IG054M
Award:
2023 Integrated Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
HORNBACH
Title:
Letter theft
Category:
Craft / Storytelling
Annual ID:
OS23_IG055M
Award:
2023 Integrated Merit Award
Agency:
B-Reel / Stockholm
Client:
Storytel
Title:
2022 Sounds Like 1984
Category:
Craft / Storytelling
Annual ID:
OS23_IG056M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Stranger Things: SOS Nerds
Category:
Craft / Storytelling
Annual ID:
OS23_IG057M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Craft / Storytelling
Annual ID:
OS23_IG058M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_IG053M
Award:
2023 Integrated Merit Award
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG047M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Sports Illustrated Swimsuit
Title:
Pay With Change
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG048M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Annual ID:
OS23_IG049M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_IG050M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Annual ID:
OS23_IG024M
Award:
2023 Integrated Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Integrated Campaign
Annual ID:
OS23_IG025M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Integrated Campaign
Annual ID:
OS23_IG026M
Award:
2023 Integrated Merit Award
Agency:
OKTO / Stockholm + Slutet är nära / Stockholm
Client:
Sweden for UNHCR
Title:
Not Delivered
Category:
Integrated Campaign
Annual ID:
OS23_IG027M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Annual ID:
OS23_IG028M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Annual ID:
OS23_IG029M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Annual ID:
OS23_IG030M
Award:
2023 Integrated Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Integrated Campaign
Annual ID:
OS23_IG031M
Award:
2023 Integrated Merit Award
Agency:
Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client:
Avon
Title:
Violet Month
Category:
Integrated Campaign
Annual ID:
OS23_IG032M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Annual ID:
OS23_IG033M
Award:
2023 Integrated Merit Award
Agency:
Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Integrated Campaign
Annual ID:
OS23_IG034M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Annual ID:
OS23_IG035M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Annual ID:
OS23_IG036M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Annual ID:
OS23_IG037M
Award:
2023 Integrated Merit Award
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Integrated Campaign
Annual ID:
OS23_IG038M
Award:
2023 Integrated Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Annual ID:
OS23_IG039M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Annual ID:
OS23_IG040M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Annual ID:
OS23_IG041M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Integrated Campaign
Annual ID:
OS23_IG042M
Award:
2023 Integrated Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Integrated Campaign
Annual ID:
OS23_IG043M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Annual ID:
OS23_IG044M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Integrated Campaign
Annual ID:
OS23_IG045M