The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Health Services

Award

Agency

Client

Title

Category

Annual ID

Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
The Unkown Heroes Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis Client: ICRC International Committee of The Red Cross Category: Film
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Out of Home / Billboards & Transit
Down and Out Kidney Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba Client: HORIZON/KRYSTEXXA Category: Craft / Art Direction
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Products
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Integrated Campaign
Down and Out Kidney Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba Client: HORIZON/KRYSTEXXA Category: Film
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Health & Wellness
Walk&Talk Agency: Anorak / NoA / Oslo Client: SATS Category: Digital Product / In-Market
Faceboobs Agency: Fenton Stephens / Melbourne + YourBreast Client: YourBreast Category: Craft / Art Direction
Blood Saves Lives Agency: Joe Public United / Johannesburg Client: South African National Blood Service (SANBS) Category: Craft / Art Direction
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Public Relations
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness
Calmentaries Agency: Ponce / Buenos Aires Client: Nestle Waters Category: Radio & Audio
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Products
Around The Corner Agency: Area 23, An FCB Health Network Company / New York Client: UMD Urgent Care Category: Print / Health & Wellness
No more ups and downs Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Branded Content
The Error Ridden Ad Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney Client: Specsavers Category: Branded Content
Smaller Screen Doctors Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York Client: Cigna Category: Digital / Social Media
The Error Ridden Ad Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney Client: Specsavers Category: Digital / Web & Mobile
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
The Dissolving Poster Agency: BETC / Sao Paulo Client: Habitat For Humanity Category: Innovation in Health & Wellness
The Monthly Agency: john st. / Toronto Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
The Dissolving Poster Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Health & Wellness
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Public Relations
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York Client: National Down Syndrome Society Category: Film / Long Form
Born Apart Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City Client: Special Olympics Category: Film / Long Form
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Innovation in Health & Wellness

2022 Pharma Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Innovation & Transformation / Innovation in Pharma

OS22_PH012B

2022 Pharma Bronze Pencil

Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis

ICRC International Committee of The Red Cross

The Unkown Heroes

Film

OS22_PH009B

2022 Direct Marketing Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Out of Home / Billboards & Transit

OS22_DM056M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba

HORIZON/KRYSTEXXA

Down and Out Kidney

Craft / Art Direction

OS22_PH028M

2022 Pharma Merit Award

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Products

OS22_PH013M

2022 Direct Marketing Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Integrated Campaign

OS22_DM093M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba

HORIZON/KRYSTEXXA

Down and Out Kidney

Film

OS22_PH014M

2022 Health & Wellness Merit Award

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW080M

2022 IP & Products Merit Award

Anorak / NoA / Oslo

SATS

Walk&Talk

Digital Product / In-Market

OS22_IP023M

2022 Health & Wellness Merit Award

Fenton Stephens / Melbourne + YourBreast

YourBreast

Faceboobs

Craft / Art Direction

OS22_HW071M

2022 Health & Wellness Merit Award

Joe Public United / Johannesburg

South African National Blood Service (SANBS)

Blood Saves Lives

Craft / Art Direction

OS22_HW072M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Public Relations

OS_HW20_080M

2020 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo

Hospital Leforte

1 minute 46 seconds

Film / Health & Wellness

OS_HW20_053M

2020 Health, Wellness & Pharma Merit Award

Ponce / Buenos Aires

Nestle Waters

Calmentaries

Radio & Audio

OS_HW20_087M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Experiential / Immersive / Events

OS_HW20_033M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Film / Health & Wellness

OS_HW19046M

2019 Health, Wellness & Pharma Merit Award

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Film / Health & Wellness

OS_HW19049M

2019 Health, Wellness & Pharma Merit Award

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Products

OS_HW19040M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

UMD Urgent Care

Around The Corner

Print / Health & Wellness

OS_HW19069M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester + Vault 49 / New York

Mundipharma

No more ups and downs

Print / Pharma

OS_HW19070M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Branded Content

OS_HW19032M

2019 Health, Wellness & Pharma Merit Award

Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney

Specsavers

The Error Ridden Ad

Branded Content

OS_HW19035M

2019 Health, Wellness & Pharma Merit Award

McCann / New York + Cigna / Philadelphia + MRM//McCann / New York

Cigna

Smaller Screen Doctors

Digital / Social Media

OS_HW19060M

2019 Health, Wellness & Pharma Merit Award

Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney

Specsavers

The Error Ridden Ad

Digital / Web & Mobile

OS_HW19056M

2019 Health, Wellness & Pharma Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital / Use of Technology

OS_HW19064M

2019 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York

Pediatric Brain Tumor Foundation

Imaginary Friend Society AR

Digital / Use of Technology

OS_HW19065M

2019 Health, Wellness & Pharma Merit Award

BETC / Sao Paulo

Habitat For Humanity

The Dissolving Poster

Innovation in Health & Wellness

OS_HW19084M

2019 Health, Wellness & Pharma Merit Award

john st. / Toronto

Shoppers Drug Mart

The Monthly

Experiential / Immersive / Events

OS_HW19039M

2019 Health, Wellness & Pharma Merit Award

BETC / São Paulo

Habitat For Humanity

The Dissolving Poster

Out of Home / Health & Wellness

OS_HW19071M

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Mobile

OS_HW18020G

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Use of Technology

OS_HW18021G

2018 Health, Wellness & Pharma Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Health & Wellness

OS_HW18026B

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Public Relations

OS_HW18075M

2018 Health, Wellness & Pharma Merit Award

SERVICEPLAN GERMANY / Munich

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

OS_HW18067M

2018 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York

National Down Syndrome Society

C21 Restaurant

Film / Long Form

OS_HW18053M

2018 Health, Wellness & Pharma Merit Award

Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City

Special Olympics

Born Apart

Film / Long Form

OS_HW18055M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Innovation in Health & Wellness

OS_HW18078M

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