The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Health Services
Award
Agency
Client
Title
Category
Annual ID
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Film / Health & Wellness
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna Category: Digital / Social Media
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Film / Health & Wellness
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Branded Content
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Branded Content
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Products
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York
Client: Mundipharma Category: Print / Pharma
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Digital / Web & Mobile
The Dissolving Poster
Agency: BETC / São Paulo
Client: Habitat For Humanity Category: Out of Home / Health & Wellness
Around The Corner
Agency: Area 23, An FCB Health Network Company / New York
Client: UMD Urgent Care Category: Print / Health & Wellness
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Use of Technology
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Health & Wellness
The Fin
Agency: J. Walter Thompson / New York
Client: Northwell Health Category: Innovation in Health & Wellness
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich
Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
Client: National Down Syndrome Society Category: Film / Long Form
Born Apart
Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City
Client: Special Olympics Category: Film / Long Form
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_053M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_033M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ponce / Buenos Aires
Client:
Nestle Waters
Title:
Calmentaries
Category:
Radio & Audio
Annual ID:
OS_HW20_087M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Public Relations
Annual ID:
OS_HW20_080M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Annual ID:
OS_HW19060M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Annual ID:
OS_HW19046M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Film / Health & Wellness
Annual ID:
OS_HW19049M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
john st. / Toronto
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19039M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Annual ID:
OS_HW19032M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Branded Content
Annual ID:
OS_HW19035M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Annual ID:
OS_HW19040M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Annual ID:
OS_HW19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Annual ID:
OS_HW19065M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / Sao Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19084M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Havas Lynx Group / Manchester + Vault 49 / New York
Client:
Mundipharma
Title:
No more ups and downs
Category:
Print / Pharma
Annual ID:
OS_HW19070M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19056M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / São Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19071M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
UMD Urgent Care
Title:
Around The Corner
Category:
Print / Health & Wellness
Annual ID:
OS_HW19069M
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Annual ID:
OS_HW18021G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Annual ID:
OS_HW18020G
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18026B
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18078M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18067M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Public Relations
Annual ID:
OS_HW18075M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Film / Long Form
Annual ID:
OS_HW18053M