The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Little Ceasar
Agency: Cliff Freeman & Partners / New York
Client: Little Caesar's Enterprises Category: Consumer Television / Consumer Television :24 and Under: Campaign
Award:
1991 Advertising Bronze Pencil
Agency:
Chait/Day/Mojo / Toronto
Client:
Chiat/Day/Majo
Title:
Category:
Trade / Trade Less Than a Page: B/W or Color: Single
Annual ID:
91048A
Award:
1991 Advertising Gold Pencil
Agency:
Grace & Rothschild / New York
Client:
Range Rover of North America
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91019A
Award:
1991 Advertising Silver Pencil
Agency:
Mandelbaum Mooney Ashley / San Francisco
Client:
Dakin
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91020A
Award:
1991 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91021A
Award:
1991 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91022A
Award:
1991 Advertising Bronze Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
91023A
Award:
1991 Advertising Gold Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Annual ID:
91016A
Award:
1991 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Sanyo
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Annual ID:
91017A
Award:
1991 Advertising Bronze Pencil
Agency:
Hal Riney & Partners / Chicago
Client:
John Nuveen & Company
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Single
Annual ID:
91018A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91006A
Award:
1991 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91007A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91008A
Award:
1991 Advertising Bronze Pencil
Agency:
The Ball Partnership / Singapore
Client:
Pacific Care Beauty
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91009A
Award:
1991 Advertising Bronze Pencil
Agency:
The Ball Partnership / Singapore
Client:
Sime Darby Marketing
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
91010A
Award:
1991 Advertising Silver Pencil
Agency:
Chiat/Day/Mojo / New York
Client:
NYNEX Information Resources
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
91077R
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
ASPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91095A
Award:
1991 Advertising Silver Pencil
Agency:
Lachlan McPherson / Melbourne
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91096A
Award:
1991 Advertising Bronze Pencil
Agency:
BMP DDB Needham / London
Client:
Health Education Authority
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
91097A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91044A
Award:
1991 Advertising Gold Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91045A
Award:
1991 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91046A
Award:
1991 Advertising Bronze Pencil
Agency:
Messner Vetere Berger Carey Schmetterer / New York
Client:
LIFE Magazine
Title:
Category:
Trade / Trade Color One Page or Spread: Single
Annual ID:
91047A
Award:
1991 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hills Department Stores
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91089T
Award:
1991 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91090T
Award:
1991 Advertising Bronze Pencil
Agency:
Franklin Dallas Kundinger / Ontario
Client:
CJCL 1430 Radio
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Single
Annual ID:
91091T
Award:
1991 Advertising Silver Pencil
Agency:
D'Arcy Masius Benton & Bowles / New York
Client:
Burger King Corporation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
91098A
Award:
1991 Advertising Gold Pencil
Agency:
Ads Infinitum / Minneapolis
Client:
Li'l Red Grocery
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91011A
Award:
1991 Advertising Silver Pencil
Agency:
DoJo Advertising / Brookline
Client:
Gold's Gym
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91012A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
91013A
Award:
1991 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Bernie's Tattooing Parlor
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91061A
Award:
1991 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91062A
Award:
1991 Advertising Bronze Pencil
Agency:
Client:
Spindler Antiques
Title:
Category:
Collateral / Collateral P.O.P
Annual ID:
91063A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91001A
Award:
1991 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
Timberland
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91002A
Award:
1991 Advertising Silver Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Bunker Hill PX
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91003A
Award:
1991 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91004A
Award:
1991 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
Nationwide
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
91005A
Award:
1991 Advertising Gold Pencil
Agency:
Goodby Berlin & Silverstein / San Francisco
Client:
Royal Viking Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91024A
Award:
1991 Advertising Silver Pencil
Agency:
Scali McCabe Sloves / New York
Client:
Pella Windows and Doors
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91025A
Award:
1991 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Lever Bros.
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91026A
Award:
1991 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Smartfoods
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Annual ID:
91027A
Award:
1991 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91056A
Award:
1991 Advertising Silver Pencil
Agency:
Client:
Jelly Helm
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91057A
Award:
1991 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Fallon McElligott
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91058A
Award:
1991 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
Tabu Lingerie
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91059A
Award:
1991 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Bethesda
Client:
Earle Palmer Brown
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
91060A
Award:
1991 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
General Mills/Bringer's
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91014A
Award:
1991 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Providence
Client:
Providence Country Day
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
91015A
Award:
1991 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesar's Enterprises
Title:
Little Ceasar
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
910094T
Award:
1991 Advertising Gold Pencil
Agency:
BMP DDB Needham / London
Client:
Crookes Healthcare
Title:
Category:
Consumer Television / Consumer Television :24 and Under: Campaign
Annual ID:
91092T
