The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Dog
Agency: Ogilvy & Mather / Hong Kong
Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam
Agency: ZiG / Toronto
Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Short, Inner, White
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Pitch From Above, Mob, Western
Agency: Pearson Miller / New York
Client: Rainbow Media/Independent Film Channel Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just, Sit Up, Night Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Raining Runners, Snowplow, Off-Road
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York
Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Glass
Agency: Abbott Mead Vickers.BBDO / London
Client: Campbell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
White Lines
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Consumer Magazine Campaign
Agency: Archibald Ingall Stretton / London
Client: Metropolis Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Counter Culture Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Make It Possible
Agency: Bassat Ogilvy / Barcelona
Client: Grauvell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interesting Times
Agency: Berry Bush BBDO / Cape Town
Client: News 24 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Own Rules
Agency: BMF / Sydney
Client: Pedigree Dog Food Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Agency: BMP DDB / London
Client: Guardian Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Loose Chippings/Dog Trailer/Baby Seat
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bikes
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Food Chain/Mini's/Dignity/Geese/Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Brighten up the world
Agency: Dentsu / Tokyo
Client: Converse Sales Promotion/Moonstar Chemical Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Abducted
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Hands/Pregnant
Agency: Doris Soh & Associates / Singapore
Client: Dunlop Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bum, Breasts, Back
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ugly
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Natan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Photo Lab
Agency: Fallon / Minneapolis
Client: Nikon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hump/Traffic Light/Curve
Agency: Foote Cone & Belding / Singapore
Client: Stuttgart Auto Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Gorillas
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Awake / Windshield / Chastity / Freezers
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Campaign
Agency: Leo Burnett / Chicago
Client: Polaroid Joycam Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Animals
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Through
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bench, Yacht, Desk
Agency: Ogilvy & Mather / Frankfurt
Client: Pagelli Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Things Talking to Things
Agency: Ogilvy & Mather / New York
Client: Motorola Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
snail
Agency: Saatchi & Saatchi / Hong Kong
Client: China Light & Power/Oxygen Broadband Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Babybel Campaign
Agency: Saatchi & Saatchi / Madrid
Client: Queserias Bel España Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Walk
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Sing Pao Daily News
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02544A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Product Recall - Please note this spot first aired nationwide on April Fools Day
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02430A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Faces
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02431A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / London
Client:
Kick Racism Out of Football
Title:
Hey White Fella
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02432A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Citizens Against Terrorism
Title:
Tourists
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02433A
Award:
2002 Advertising Merit Award
Agency:
Suburban / Larchmont
Client:
Companion Animal Placement
Title:
Desert
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02434A
Award:
2002 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
American Civil Liberties Union
Title:
The Colonel
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02435A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Milan
Client:
MTV
Title:
Death Penalty
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02436A
Award:
2002 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
Breast Cancer Society
Title:
Cam
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02437A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02533A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/Independent Film Channel
Title:
Pitch From Above, Mob, Western
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02534A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just, Sit Up, Night Runner
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02536A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Raining Runners, Snowplow, Off-Road
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02537A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02546A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Campbell
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02232A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
White Lines
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02233A
Award:
2002 Advertising Merit Award
Agency:
Archibald Ingall Stretton / London
Client:
Metropolis
Title:
Consumer Magazine Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02234A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02235A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Counter Culture Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02236A
Award:
2002 Advertising Merit Award
Agency:
Bassat Ogilvy / Barcelona
Client:
Grauvell
Title:
Make It Possible
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02237A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02238A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
News 24
Title:
Interesting Times
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02239A
Award:
2002 Advertising Merit Award
Agency:
BMF / Sydney
Client:
Pedigree Dog Food
Title:
Own Rules
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02240A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02241A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Loose Chippings/Dog Trailer/Baby Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02242A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Bikes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02243A
Award:
2002 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
Hyatt
Title:
Food Chain/Mini's/Dignity/Geese/Work Police
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02244A
Award:
2002 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Converse Sales Promotion/Moonstar Chemical
Title:
Brighten up the world
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02245A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Abducted
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02246A
Award:
2002 Advertising Merit Award
Agency:
Doris Soh & Associates / Singapore
Client:
Dunlop Tyres
Title:
Baby/Hands/Pregnant
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02247A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Bum, Breasts, Back
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02248A
Award:
2002 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Natan
Title:
Ugly
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02249A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Nikon
Title:
Photo Lab
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02250A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Stuttgart Auto
Title:
Hump/Traffic Light/Curve
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02251A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Gorillas
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02252A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Awake / Windshield / Chastity / Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02253A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid Joycam
Title:
Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02254A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Swatch
Title:
Animals
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02255A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Cut Through
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02256A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Pagelli Guitars
Title:
Bench, Yacht, Desk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02257A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Motorola
Title:
Things Talking to Things
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02258A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
China Light & Power/Oxygen Broadband
Title:
snail
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02259A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
Queserias Bel España
Title:
Babybel Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02260A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple iTunes
Title:
Walk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02261A
