The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
Photos
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Peter Pan
Agency: Zapping / Madrid
Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Exit Sign, Frustration, Elevator
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Terminator 3: Rise of the Machines Web Site
Agency: Genex / Los Angeles
Client: C2 Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Engineered for Women
Agency: HYRO Communications / Sydney
Client: Nike Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Cut Me
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Ingegerd Råman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion
Agency: Scholz & Friends / Berlin
Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Pak Sok, Madam Loh, Abdul Malik
Agency: Fallon / Singapore
Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Racing
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Kerhonkson
Agency: Think Tank 3 / New York
Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Free, Trap, Turtle
Agency: AgênciaClick / São Paulo
Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Campaign
Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Aneel Annual Report
Agency: Young & Rubicam Brazil / São Paulo
Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single