The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Openings
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Agency: Lobo / São Paulo
Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
Hay
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS
Agency: Sandstrom Design / Portland
Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine
Agency: weigertpirouzwolf / Hamburg
Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
Jonas Bohlin
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive
Agency: Network BBDO / Johannesburg
Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Agency: Saatchi & Saatchi / Cape Town
Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Agency: Sandstrom Design / Portland
Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Agency: Sandstrom Design / Portland
Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee
Agency: Turner Duckworth / San Francisco
Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort
Agency: Turner Duckworth / San Francisco
Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
El centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Eddie Guy
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese sake Gokyo-Cherry blossom-
Agency: Freelancer / TOKYO
Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Poster for the Year of Monkey
Agency: Grey Wba HK Limited / Hong Kong
Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dot Poster
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Nothing But Passion-Pope Lollipop
Agency: J. Walter Thompson / Hong Kong
Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Bates not just films
Title:
3fm Alarm Clock
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04174D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
MTV
Title:
VMA's Best R&B
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04175D
Award:
2004 Design Merit Award
Agency:
Motion Theory / Venice
Client:
Fox Sports
Title:
Fox Sports NFL "Shockey"
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04176D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Rock "N" Roll
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04177D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Mattel
Title:
Barbie Archetypal Motion Tool Kit
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04178D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Design Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04179D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nickelodeon MTV
Title:
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04180D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04114D
Award:
2004 Design Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi Quattro Calendar
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04115D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04116D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Dr. J POS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04117D
Award:
2004 Design Merit Award
Agency:
weigertpirouzwolf / Hamburg
Client:
Endless Pain Tattoo&Piercing Studio
Title:
Any Tattoo You Can Imagine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04118D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Röhsska Museum
Title:
Jonas Bohlin
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04181D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
CSCA and ADFED Columbus
Title:
Brand Legends and Modern Myths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04182D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
2003 NW Film Festival Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04183D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT (Department for Transport)
Title:
Cocaine Wrap
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04186D
Award:
2004 Design Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Chabad House
Title:
Miracle Drive
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04187D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Cardboard Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04188D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D
Award:
2004 Design Merit Award
Agency:
Freelancer / Shanghai
Client:
China Children.net.cn
Title:
Scissors, Crayon, Pencil
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04184D
Award:
2004 Design Merit Award
Agency:
Margeotes Fertitta + Partners / New York
Client:
American Foundation for Suicide Prevention
Title:
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04185D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cargill
Title:
Manure, Great Lengths, Horseshoes
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04119D
Award:
2004 Design Merit Award
Agency:
GSD&M / Austin
Client:
Vespaio
Title:
Vino, Handmade Pasta, Ristorante Italiano
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04120D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04121D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04122D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Osram
Title:
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04091D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04092D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Gerber Blades
Title:
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04093D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Fox's Confectionery
Title:
Orange, Raisin, Minty, Toffee
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04094D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Liz Earle Cosmetics
Title:
Harmony, Bliss, Comfort
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04095D
Award:
2004 Design Merit Award
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El centro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04096D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04097D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Noah Woods
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04098D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04099D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04100D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04101D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Johnny Hannah
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04102D
Award:
2004 Design Merit Award
Agency:
Freelancer / TOKYO
Client:
SAKAI SAKE BREWING CO,.Ltd
Title:
Japanese sake Gokyo-Cherry blossom-
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04103D
Award:
2004 Design Merit Award
Agency:
Grey Wba HK Limited / Hong Kong
Client:
Grey Wba HK Limited
Title:
Poster for the Year of Monkey
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04104D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Dot Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04105D
Award:
2004 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
4As
Title:
Nothing But Passion-Pope Lollipop
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04106D
