The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Numbers
Agency: JWT / São Paulo
Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Fitting Dance
Agency: johannes leonardo / ny
Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity
Agency: Sid Lee / Montreal
Client: Functionalab Category: Corporate Identity / Campaign
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group Category: Branding / Booklet/Brochure
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade Category: Gaming & Branded Applications / Online gaming