The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull Category: Websites & Microsites / Branded Games
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Websites & Microsites / Branded Games
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
ASICS Sportstyle Left Right Blogger Outreach
Agency: Amsterdam Worldwide / Amsterdam
Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST
Agency: MacLaren McCann / Toronto
Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience
Agency: MRM Worldwide / New York
Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell
Agency: Ogilvy Beijing / Beijing
Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter
Agency: Saatchi & Saatchi NY / New York
Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts
Agency: Wieden+Kennedy, New York / New York
Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge
Agency: Cole & Weber United / Seattle
Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign
Agency: Dotglu/KBS+P / South Orange
Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Track My T
Agency: AgencyNet / Ft. Lauderdale
Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl
Agency: Big Spaceship / Brooklyn
Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site
Agency: College Board / New York
Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav
Agency: KONG / Amsterdam
Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech
Agency: POKE / London
Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool
Agency: R/GA / New York
Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org
Agency: The Museum of Modern Art / New York
Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue
Agency: Tribal/DDB / Auckland
Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Annual ID:
10097N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Annual ID:
10098N
Award:
2010 Interactive Merit Award
Agency:
Less Rain GmbH / Berlin
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10099N
Award:
2010 Interactive Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Annual ID:
10100N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N
Award:
2010 Interactive Merit Award
Agency:
Tribal DDB / Amstelveen
Client:
Philips
Title:
Made to move
Category:
Craft / Sound Design
Annual ID:
10342N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
ASICS
Title:
ASICS Sportstyle Left Right Blogger Outreach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10217N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10218N
Award:
2010 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10219N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Microsoft Canada/Xbox
Title:
Halo 3 ODST
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10220N
Award:
2010 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Virtual Touch Experience
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10221N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Levi's
Title:
Time Will Tell
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10222N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10223N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
General Mills/Wheaties
Title:
Most Valuable Tweeter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10224N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN - Monday Night Football
Title:
Interactive Storefronts
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10226N
Award:
2010 Interactive Merit Award
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10227N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Claes Nyberg/Jessica W Sandberg
Title:
How Hetero?
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10305N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Body Grooming Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10306N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10307N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10308N
Award:
2010 Interactive Merit Award
Agency:
Cole & Weber United / Seattle
Client:
International Olympic Committee
Title:
The Best of Us Challenge
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10309N
Award:
2010 Interactive Merit Award
Agency:
Dotglu/KBS+P / South Orange
Client:
BMW
Title:
All-New BMW Z4 Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10310N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10236N
Award:
2010 Interactive Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10237N
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Interactive Merit Award
Agency:
JWT Melbourne / Richmond
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10175N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Interactive Merit Award
Agency:
AgencyNet / Ft. Lauderdale
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10135N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10136N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Seventh Generation
Title:
The Million Baby Crawl
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10137N
Award:
2010 Interactive Merit Award
Agency:
College Board / New York
Client:
College Board
Title:
SAT Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10138N
Award:
2010 Interactive Merit Award
Agency:
KONG / Amsterdam
Client:
Ministry of Justice
Title:
Stanislav
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10139N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10140N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
That's Not Cool
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10141N
Award:
2010 Interactive Merit Award
Agency:
The Museum of Modern Art / New York
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10142N
Award:
2010 Interactive Merit Award
Agency:
Tribal/DDB / Auckland
Client:
Coastguard NZ Ltd
Title:
Live Rescue
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10143N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
