The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Grenade
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Collateral Design / Posters - Single
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Branded Content / Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store
Agency: StrawberryFrog / New York
Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment /
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites & Microsites / Consumer Goods
Farrier Wines Packaging
Agency: Duncan/Channon / San Francisco
Client: Farrier Wines Category: Package Design / Campaign
Leo Burnett Christmas Bags
Agency: Leo Burnett, Toronto / Toronto
Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion
This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single
Streetmuseum
Agency: Brothers and Sisters / LONDON
Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Non-Broadcast / Single
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Product Testing Institute
Agency: Dare / London
Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Outdoor Design / Campaign
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo Category: Television / Reality/Unscripted Series
Corporate Identity Victor Russo's Osteria
Agency: Total Identity bv / Amsterdam
Client: Victor Russo Category: Corporate Identity / Campaign
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Single
Zombieland
Agency: Y&R Dubai / DUBAI
Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Carlos
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Websites & Microsites / Corporate Website
Tweet Wrap
Agency: the barbarian group / new york
Client: Samsung Category: Websites & Microsites / Services
Annual Report 2009/10
Agency: Foundry Communications / Calgary
Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Lilac Wine
Agency: Blind, Inc. / Santa Monica
Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Potato 3D
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
The Fisherman's Friend Facebook Adventure
Agency: SMFB / Oslo
Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
Boulder Digital Works Site
Agency: Modernista! / Boston
Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Rothko, Pollock, Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television Category: Consumer Radio / Campaign
Award:
2011 Advertising Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Innovation in Advertising / Campaign
Annual ID:
11092G
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
11026D
Award:
2011 Design Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Urgent Rubber Stamp Makers
Title:
Urgent
Category:
Corporate Identity / Single
Annual ID:
11011D
Award:
2011 Interactive Bronze Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11070N
Award:
2011 Advertising Bronze Pencil
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Annual ID:
11072T
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Websites & Microsites / E-Commerce
Annual ID:
11017N
Award:
2011 Interactive Bronze Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali (K.C. Mahindra Education Trust)
Title:
The Girl Store
Category:
Websites & Microsites / E-Commerce
Annual ID:
11018N
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11098G
Award:
2011 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
NASCAR Sponsafier II 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11099G
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Annual ID:
11019E
Award:
2011 Interactive Bronze Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11007N
Award:
2011 Design Bronze Pencil
Agency:
Duncan/Channon / San Francisco
Client:
Farrier Wines
Title:
Farrier Wines Packaging
Category:
Package Design / Campaign
Annual ID:
11022D
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Leo Burnett
Title:
Leo Burnett Christmas Bags
Category:
Collateral Design / Self-promotion
Annual ID:
11036D
Award:
2011 Design Bronze Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2011/12
Category:
Collateral Design / Self-promotion
Annual ID:
11037D
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N
Award:
2011 Interactive Bronze Pencil
Agency:
Brothers and Sisters / LONDON
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11035N
Award:
2011 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Annual ID:
11075D
Award:
2011 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony "The Rocket Project: We Have Lift-off"
Category:
Non-Broadcast / Single
Annual ID:
11079T
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Non-Broadcast / Single
Annual ID:
11080T
Award:
2011 Advertising Bronze Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11059T
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11065N
Award:
2011 Design Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Annual ID:
11047D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MTV Scratch / New York
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Annual ID:
11002E
Award:
2011 Design Bronze Pencil
Agency:
GBH / London
Client:
PUMA
Title:
The PUMA Eco-Table
Category:
Corporate Identity / Campaign
Annual ID:
11015D
Award:
2011 Design Bronze Pencil
Agency:
Total Identity bv / Amsterdam
Client:
Victor Russo
Title:
Corporate Identity Victor Russo's Osteria
Category:
Corporate Identity / Campaign
Annual ID:
11016D
Award:
2011 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Annual ID:
11044T
Award:
2011 Advertising Bronze Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Microsoft Corporation Xbox Resident Evil 5
Title:
Zombieland
Category:
Small Space Print / Campaign
Annual ID:
11009A
Award:
2011 Interactive Bronze Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Annual ID:
11010N
Award:
2011 Interactive Bronze Pencil
Agency:
the barbarian group / new york
Client:
Samsung
Title:
Tweet Wrap
Category:
Websites & Microsites / Services
Annual ID:
11029N
Award:
2011 Design Bronze Pencil
Agency:
Foundry Communications / Calgary
Client:
Society of Graphic Designers of Canada
Title:
Annual Report 2009/10
Category:
Branding / Annual Report
Annual ID:
11003D
Award:
2011 Advertising Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Annual ID:
11102G
Award:
2011 Interactive Bronze Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11054N
Award:
2011 Design Bronze Pencil
Agency:
Blind, Inc. / Santa Monica
Client:
Dr. Martens/Cinematic Orchestra
Title:
Lilac Wine
Category:
Broadcast Design / Music Videos
Annual ID:
11064D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11025E
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11042N
Award:
2011 Interactive Bronze Pencil
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Write with Light
Category:
Craft / Typography
Annual ID:
11088N
Award:
2011 Advertising Bronze Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11069T
Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11048N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11049N
Award:
2011 Advertising Bronze Pencil
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11026A
Award:
2011 Interactive Bronze Pencil
Agency:
SMFB / Oslo
Client:
Fisherman's Friend/Galleberg AS
Title:
The Fisherman's Friend Facebook Adventure
Category:
Websites & Microsites / Branded Games
Annual ID:
11003N
Award:
2011 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Annual ID:
11091N
Award:
2011 Interactive Bronze Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Annual ID:
11092N
Award:
2011 Interactive Bronze Pencil
Agency:
Modernista! / Boston
Client:
Boulder Digital Works
Title:
Boulder Digital Works Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11021N
Award:
2011 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Dog FIght
Category:
Out Of Home / Single
Annual ID:
11013A
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Annual ID:
11018A
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
Award:
2011 Advertising Bronze Pencil
Agency:
DDB New Zealand / Auckland
Client:
SKY Television
Title:
Rothko, Pollock, Van Gogh
Category:
Consumer Radio / Campaign
Annual ID:
11051R
